We obviously talk about fashion trends a lot here on Who What Wear, but we're turning the tables today and focusing on beauty product trends. While they may not move as quickly and be as abundant as fashion trends, they're all around us. Face mists, matte lip creams, bronzer, and brightening serums (just to name a few) were once made by just one brand, and upon their success, many others followed suit.
So what does this have to do with me? Although I'm a fashion editor, I love beauty product trends and have even found a few products that I plan on using for life. I'm in my mid-30s and skincare is very important to me, so I'll try anything that claims to have results. These six product categories, in particular, have become permanent fixtures in my routine, as they seem to turn back time. (Proof I still get carded pretty regularly, even though I've been able to drink for 14 years.) So what are they and what makes them so great?
Scroll on to shop the six beauty product trends I tried on a whim and now couldn't live without.
Gentle Retinols
After swearing off powerful retinol creams which destroyed my skin, I sought out gentle retinols that are very effective but suitable for someone with sensitive and/or dry skin, such as myself. Shani Darden Retinol Reform is my first love, but there are plenty of options to choose from these days.
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Brow Growth Serums
It's pretty shocking how much of a difference brows make in your appearance. When I started using Revitabrow, my brows practically doubled in size and it really softened my face. Just be sure to keep using it, as my brows do shed more and grow at a slower pace when I take a break from using it.
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Hand Masks
Hands definitely have a tendency to show one's age (especially mine, as I'm a frequent hand-washer), so I do everything that I can to replenish moisture—especially in the winter months. I started using Aveeno hand masks about a year ago. Trust me—they really make a lasting difference.
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AHA Masks and Peels
I don't use alpha hydroxy acid masks and peels every day, but a couple of nights a week, I'll use one before bed. I always wake up the next day looking refreshed and more well-rested. They give skin a just-got-a-facial glow that I've yet to find with any other type of product.
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Water-Based Moisturizers
I like for my skin to look a bit dewy (but not greasy), and that's exactly what water creams excel at. I love that it spreads so easily and holds moisture in so skin stays supple for hours.
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Antioxidant Face Oils
It's no secret that antioxidants do wonders for the body and skin, and my favorite way of getting them is through a luxurious face oil. I apply Vintner's Daughter's Active Botanical Serum a couple of nights a week and wake up to find my dry patches banished and my dull, tired skin brighter.
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Next up, the best skincare, hair, and makeup brands only beauty editors know about.
