As a beauty editor, I'm lucky enough that I get to try the newest and most acclaimed beauty products in the industry—and that includes crazy-expensive serums. Serums are often dubbed the powerhouses of our skincare routines by skin experts and dermatologists. Their water-like consistency penetrates the skin well, and they're usually packed with a good concentration of ingredients that kickstart hydration, radiance and plumpness, to name but a few of the skin-boosting benefits. So, when I'm thinking about dropping money on my skincare routine, I'm inclined to invest a little more on this step.
There are a number of investment serums that I think are worth it. SkinCeuticals C E Ferulic Serum (£165) for instance, is a product that I cherish down to the very last drop because it imparts radiance and clearer skin in equal measure—there is nothing else that delivers results like it for my skin. And whilst Dr Barbara Sturm Hyaluronic Acid Serum (£265) makes my skin glow, it also makes my bank account wince. If it were not for my job giving me access to test and review these products for free, I could never justify spending these amounts on my skincare routine.
Who What Wear UK beauty editor Eleanor Vousden is a fan of Beauty Pie's Triple Hyaluronic Acid Lipopeptide Serum.
That's why I adore an affordable serum that is just as good as its expensive counterparts. I've long been a fan of Beauty Pie's concept (and its best-selling products), but there's one serum that I can't get enough of for its transformative effects. So much so, I've just finished my third bottle. Enter, Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum (£24).
Beauty Pie Triple Hyaluronic Acid Lipoeptide Serum Review:
Vousden is on her fourth bottle of Beauty Pie's Triple Hyaluronic Acid Lipopeptide Serum.
Those who are already acquainted with Beauty Pie will know that the company essentially creates luxury products without the markup you'd get from other brands, who pass on the costs of things like retail overheads, marketing, celebrity ambassadors and the like. Instead, Beauty Pie forgoes all this, giving the savings directly on to you, the consumer, by way of much lower prices. You unlock access to these affordable rates by paying a Beauty Pie membership.
In the case of Triple Hyaluronic Acid Lipopeptide Serum, it would typically cost £90 at market value, but members can access it a very reasonable £24 for a 50ml bottle. And I can hand-on-heart say that this serum really works.
Price shown is members' price. Non-member price is £90.
Beauty Pie gave it's formulators a brief to produce an elite hyaluronic acid serum, without scrimping on the budget for top-tier ingredients. The result? An efficacious serum that instantly plumps and hydrates the skin. And the results really are instantaneous. I have combination skin that's prone to sensitivity and dehydration, and I've never tried a serum that has hydrated my skin as much as this.
The magic of the serum is the three weights of hyaluronic acid that it contains (which each hydrate the skin at different levels), the skin-barrier boosting pro-ceramides and a duo of plumping ingredients: polysaccharides and peptides. These work in tandem to plump everything up and make the skin look and feel bouncy whilst imparting a hydrated glow.
After using Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum for a month.
The best part is that the results keep getting better and better. When I use this consistently, my skin glows, dehydration lines are plumped and my face feels bouncy. Makeup glides on and I can enjoy the hydrating and plumping effects all day long. In fact, I took a break from using it recently and saw a noticeable difference as my dehydration lines returned—so I promptly ordered another bottle.
Apparently, loyal customers buy multiple bottles of the serum when it's available, so if you're after one, you'd do well to move quickly whilst it's in stock. And Beauty Pie has some other incredible serums in its range, too. Scroll ahead to shop the best Beauty Pie serums I rate alongside the Triple Hyaluronic Acid Lipopeptide Serum.
Shop the Best Beauty Pie Serums:
Price shown is members' price.
This is another of my holy grail Beauty Pie serums. If you want to address a multitude of skincare concerns, you'll be hard-pressed to find something that ticks off as many as this one does. The results are jaw-dropping.
Price shown is members' price.
Retinol is a wonder ingredient if you want to maintain youthful skin and smooth fine lines and wrinkles. This formula from Beauty Pie is impressive.
Price shown is members' price.
If you want to address pores, breakouts and generally give your skin a clearer, smoother and more even-toned glow-up, then this is the serum for you.
Price shown is members' price.
The winning duo of vitamin C and ferulic acid in this product is a contender for some of the more expensive vitamin C serums on the market. Beauty Pie fans stockpile this serum, so if you see it in stock, you're in luck.
Price shown is members' price.
Compromised or irritated skin types will enjoy this spray-on serum, which soothes on contact whilst strengthening the skin barrier.
Price shown is members' price.
The clue is in the name. If you want super-healthy skin that glows from the inside out, this is a must-try.
Price shown is members' price.
These vitamin C and E ampoules unlock an unrivalled glow, and the individual doses make them great for travelling.
Price shown is members' price.
Beauty Pie keeps knocking incredible serums out of the park. This is another of my favourites, which is akin to a vitamin shot for your skin—expect an instant glow with firming effects over time.
Price shown is members' price.
If you're already using a retinol product, this 3% version is ideal if you want to dial up the skin-improving results even further.
Shop More of My Favourite Serums:
If you're looking to invest, this hydrating and plumping hyaluronic acid serum comes highly recommended by beauty editors. It contains both high and low weight molecules of hyaluronic acid which work at different levels in the skin surface to leave your complexion feeling plumped and hydrated. It's a great serum for any skin type.
SkinCeutical's C E Ferulic serum is the GOAT. It makes my skin glow unlike anything else, thanks to the combination of vitamin C, E and ferulic acid which act as antioxidants to shield the skin against environmental aggressors that contribute to general skin ageing. It's expensive, but worth every drop.
A more affordable version is Templespa's Let's Concentrate serum, which contains vitamin C and skin-brightening alpha arbutin to leave skin radiant and even-toned by fading pigmentation. It also contains zinc, which is great at treating blemishes. If you want to unlock your skin's glow, this is the serum to try.
I shed a tear when I finished my bottle of this serum. My skin can be prone to sensitivity and irritation but this serum made my skin behave in an entirely different way. It was calm, even toned and barely broke out. The sorcery behind it is plenty of hydrating and skin barrier-soothing ingredients, which leave the skin plumped and glowing with health. Extra points for the chic bottle which elevates any bathroom shelf.
This serum has been a previous Who What Wear Next In Beauty Award winner for a reason. The entire team are obsessed with it (read our full review of Bioeffect EGF here) because it leaves our skin bouncy, plumped and glowing with radiance.
Another serum that I have finished down to the very last drop is this. When I need gently exfoliation, I reach for this. While some exfoliating acids leave my skin irritated, this somehow managed to both soothe and unlock plump and glowing skin. I'm obsessed.
This story was published at an earlier time and has since been updated.
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