After the UK's coldest spring to date, the pull of the seaside is stronger than ever—nothing beats the heat like a refreshing dip in cool British waters. Better still, the sparkling Mediterranean. Regardless of whether you're jetting off to the French Riviera or sticking to local shores this summer, it's probably worth having a few chic beach looks in your arsenal.
Because believe it or not, it is possible to look polished while shielding from the sun's rays or recovering from a colder-than-expected sea swim. There are practical considerations, of course; choosing pieces that will layer well over a bikini, for example, and leaving the sky-high wedges at home in favour of comfortable sandals. But once you have these details nailed, beachwear is a refreshingly fluid clothing category, easy to tailor to different settings and climates. Plus, who said you can't wear a beach outfit elsewhere? There are no rules!
We suggest sticking to breathable fabrics and light colours, and most importantly, having fun with your coastal aesthetic. This season, there are plenty of playful beachwear trends to inspire you. After browsing some of our favourite fashion sites and consulting our most-trusted influencers, our main takeaways are that bright crochet co-ords, handwoven basket bags and linen separates are leading the beachwear brigade. Keep scrolling to see these key looks, plus some other need-to-know trends, in action.
1. Bikini Top + Wide-Leg Linen Trousers + Woven Tote
Style Notes: Pull a pair of linen trousers up over your swimsuit to achieve the easiest and most effective beach look of 2024. I've lost count of how many influencers have showcased their own version of this hack, but I especially love Monikh's rustic finishing touches.
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Love the skinny spaghetti straps on this one.
Naturally I want the matching shirt, too.
It also comes with a handy crossbody strap.
Snap these up before they sell out (again).
2. Crochet Dress + Classic Shades + Gold Jewellery
Style Notes: Crochet dresses have fast become a favourite among the fashion set. There's no better place to rock this boho style than on a tropical beach with bare feet and a cocktail in hand. Bliss.
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Perfect for the beach club as well as the actual beach.
These will easily elevate your beachwear.
A forever favourite.
3. Bright Cardi + White Jeans + Aviators
Style Notes: The dress code differs slightly on colder coastlines. Aniyah's cardigan co-ord feels like the perfect solution for a British beach day; it's cheerful and comfortable, with the option of removing layers if the temperature rises.
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So cute.
A best-seller for a reason.
Aviators are everywhere this year.
4. Asymmetric Tank + Sarong Skirt + Flip-Flops
Style Notes: For a post-dinner stroll on the sand, Lucy's tank top and skirt combo feels elegant yet fuss-free. Bonus points for the flip-flops, i.e. the comfiest shoe option for the beach.
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Basics like this can make all the difference to an outfit.
You'll get so much wear out of this if you plan on spending your remaining summer days by the beach.
This feels fresh for 2024.
Timeless.
5. Breezy Blouse + Shorts + Canvas Tote
Style Notes: You can't go wrong with wearing a breezy blouse if you're hitting the beach on a balmy afternoon. Opt for shorts to get that sun-kissed glow on your legs and simple accessories to complete the look.
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Broderie anglaise is another key trend this summer.
Wear these with all your outfits, whatever the season.
There's also a matching shirt, too.
Injecting fun into any outfit.
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