Learn About and Sign Up for Our New Be the Buyer Program

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Fashion girls, rejoice! We’re launching an exciting new program, Be the Buyer, and we want you to help weigh in on design decisions for both our Who What Wear collection for Target and JoyLab, the activewear brand we co-design with Target. We want your feedback so that we can make our products better for you and shoppers everywhere. All you need to do is sign up with this survey, and once you’re set up in the program, we’ll email you with two- to three-minute feedback opportunities one or two times a month.

So are you ready to be the buyer? Don’t forget to sign up here and prepare to feel like a fashion boss.

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Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.