Zeynab Mohamed
Zeynab Mohamed is a London-based freelance beauty journalist, covering beauty, wellness, lifestyle and identity-related content. Her background in psychology and her identity as a Black woman has influenced a lot of her writing and has become a driving force to create engaging content that touches on a perspective that is often neglected and speaks to other Black women who love beauty as much as she does. She is inspired by how individuals engage with beauty and how beauty can make you feel but also how beauty holds the power to connect individuals across the globe to form communities. She began her career in beauty journalism with the British Vogue team, where she discovered that beauty isn’t just frivolous but can be a tool to empower individuals and give them a voice which they were not afforded.
Zeynab is currently a beauty contributor to Who What Wear. She has also written for Stylist, Elle, Refinery29 and Byrdie, building on her freelance portfolio and expanding on the type of content she creates in the hope of reaching diverse communities. When Zeynab is not writing and hunting down her next story, you can find her travelling the globe and tucked away with a good book.
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5 Muslim Beauty Insiders Share Their Ramadan Skincare Routines
Plus, their favourite products.
By Zeynab Mohamed
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Trust Us—These Are the Best Lipstick Shades for Autumn
Just swish and flick.
By Zeynab Mohamed
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I'm a Beauty Editor, and These Are the 18 Under-£10 Products I Buy
Cheap yet effective.
By Zeynab Mohamed
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Trust Me—These Are the Best SPFs for Dark Skin
Hands down.
By Zeynab Mohamed
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7 Vegan, Cruelty-Free and Halal Beauty Brands You Need to Know About
We've done the research so you don't have to.
By Zeynab Mohamed
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7 British Fragrance Brands Editors Are Obsessed With
One hundred percent made in Britain.
By Zeynab Mohamed
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The Experts Have Spoken—This Is the New Manicure Trend Taking Over This Winter
Move over, mood rings. It's all about mood manis.
By Zeynab Mohamed
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I'm a Beauty Editor—5 New Eye Makeup Looks I'm Trying This Autumn
It's all about the eyes.
By Zeynab Mohamed
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If You Want to Instantly Banish Dark Eye Circles, This Concealer Is the One
Say bye-bye to dark circles.
By Zeynab Mohamed
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An Expert Just Revealed The Best Skincare Routine For Your 20s
Taking all the guess work out of skincare.
By Zeynab Mohamed
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11 Bright, Colourful Eyeliner Looks You'll Want Re-Create This Summer
Festival ready.
By Zeynab Mohamed
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This Trending Eye Makeup Look Is So Easy To Recreate
Here's how.
By Zeynab Mohamed
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I Just Tried Chanel's New Foundation, and I Have Thoughts
I put it to the test.
By Zeynab Mohamed
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Skin Experts Really Rate These Creams for Rosacea
They actually work.
By Zeynab Mohamed
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The 10 Most Delicious Gourmand Perfumes, According to Editors
Good enough to eat.
By Zeynab Mohamed
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I Never Knew I Needed a Primer Until I Tried This One
If you only try one primer, make it this.
By Zeynab Mohamed
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I Spoke to an Expert, and These Are the Best Fragrance Combinations
Create your own unique scent.
By Zeynab Mohamed
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I Have Type 4 Hair, and I'm Never Without These Products
According to someone who's tried it all.
By Zeynab Mohamed
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5 Non-Negotiable Spring Skincare Tips, According to a Dermatologist
Take notes.
By Zeynab Mohamed
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These 15 New Beauty Products Are What Every Editor Is Raving About
They're living up to the hype.
By Zeynab Mohamed
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The Best Nude Lipsticks, According to 14 Beauty Experts
Shopping for nude lipsticks can be so difficult.
By Zeynab Mohamed
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I Just Found the Dream Foundation for People Who Don't Usually Love Foundation
My sister and I both adore it.
By Zeynab Mohamed