Yusra Siddiqui
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2020 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.
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The Cheap and Easy Item WWW's EIC and I Are Buying to Mimic the Runways
It's the little things.
By Yusra Siddiqui
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I'm Revamping My Wardrobe and My Apartment—30 H&M Finds That Are Doing the Job
Haul time!
By Yusra Siddiqui
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Abercrombie & Fitch Got a Gen Z Makeover, and These Outfits Are Absolutely 10/10
*Add to cart*
By Yusra Siddiqui
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The Best-Smelling Candles to Add to Your Collection (I Know You Have One)
No such thing as too many.
By Yusra Siddiqui
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This Sweater Style Is Classic and Luxe Looking: 20 That You Need to See for Fall
A staple.
By Yusra Siddiqui
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The 10 Most Popular Designer Shoes of All Time
These are timeless.
By Yusra Siddiqui
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29 Rich-Looking Fashion Deals You'll Be Shocked Are Amazon Finds
I was surprised too.
By Yusra Siddiqui
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Expert Travelers Strongly Prefer to Fly With These 8 Luggage Brands—Here's Why
Booking a vacation stat.
By Yusra Siddiqui
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Fall Is Here, and These Are the Celebrity Outfit Ideas All Over My Mood Board
Taking notes.
By Yusra Siddiqui
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Abercrombie & Fitch Is in Its Comeback Era—7 Pieces I Tried On and Am Keeping
I was shocked too.
By Yusra Siddiqui
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29 Fall Accessories to Buy If Your Vibe Is Designer But Your Budget Is Not
Expensive-looking picks ahead.
By Yusra Siddiqui
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If These Scarves Are in Your Fall/Winter Wardrobe, You'll Be a Compliment Magnet
Cool and comfortable picks only.
By Yusra Siddiqui
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Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall
The guide to what's cool right now.
By Yusra Siddiqui
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Camo Print Still Hasn't Left My Wardrobe: 9 Ways I Want to Wear It In 2023
It's hard for me to let things go.
By Yusra Siddiqui
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6 Chic Nordstrom Outfits That'll Make Everyone Think You Hired a Secret Stylist
Shhh.
By Yusra Siddiqui
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Cozy Season Has Arrived: 25 Fleece Jackets You'll Wear All Season Long
Comfy, but make it fashion.
By Yusra Siddiqui
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Start Planning: These 6 Trends From NYFW Will Be Everywhere in 2024
Get ahead of the game.
By Yusra Siddiqui
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Socks May Be a "Boring" Buy, But These 21 Pairs Will Make All Your Shoes Better
Small but mighty.
By Yusra Siddiqui
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Sorry Not Sorry: These Are the *Only* Knee-High Boots You Need to See For Fall
They're made for walkin'.
By Yusra Siddiqui
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Runway and Street Style Approved: How to Shop 2023's Biggest Print Trend
Khaite endorsed.
By Yusra Siddiqui
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The Outerwear Edit: 10 Coats We Want to Splurge on and 18 Affordable Picks
I'm waiting for you, fall.
By Yusra Siddiqui
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6 Affordable Purse Brands That Straight Up Look Like Luxury
These won't break the bank.
By Yusra Siddiqui
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I've Tried Tons of Primers—Nothing Made Me Gasp "OMG" Like This Viral One
Thank you, TikTok.
By Yusra Siddiqui
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This '70s Jeans Trend Is Controversial for Short Women, But I'm Trying It
Find your perfect pair.
By Yusra Siddiqui
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Every Celebrity Outfit That's Gone Viral in 2023 and Has No Notes From Us
See (and shop) all the looks.
By Yusra Siddiqui