Natalie Cantell
Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.
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Stylish Fall Looks You Can Actually Wear Right Now
Is it summer? Is it winter? Who cares!
By Natalie Cantell
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This Fashion Editor Tried Out Having a Personal Shopper
And found the best red boots.
By Natalie Cantell
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3 Luxe Bags That Are Actually Worth Investing In
It's a great day in the world of accessories.
By Natalie Cantell
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Here It Is: The Final Word on What to Buy This Season
We've rounded up the best of the best.
By Natalie Cantell
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Going Somewhere? 9 Things You'll Definitely Want to Pack
Including our new favorite sunglasses.
By Natalie Cantell
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This Is What Turns Runway Trends Into Street Style Gold
A guide to toning it down.
By Natalie Cantell
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Here's How to Stand Out (Without Looking Like You're Trying)
It's surprisingly easy.
By Natalie Cantell
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#AddtoCart: This Is What Everyone Will Be Wearing at Coachella
Not a flower crown in sight.
By Natalie Cantell
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It Girls on Both Coasts Are Crazy About This One Denim Style
Is there anyone who doesn't love these jeans?
By Natalie Cantell
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Is This the Denim Trend 2017 Will Be Remembered For?
Spring never looked so good.
By Natalie Cantell
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Thank the Street Style Gods for Spring's Best Footwear
We should all be grateful.
By Natalie Cantell
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#AddtoCart: The Galentine's Day Outfit You Need Now
Celebrate your crew in style.
By Natalie Cantell
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See How These 2 Bloggers Instantly Glitz up Their Fall Outfits
From Los Angeles to Chicago, a little sparkle goes a long way.
By Natalie Cantell
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See This Amazing LA Stylist’s 7 Fall Obsessions
As if we couldn’t get any more excited for fall!
By Natalie Cantell
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Be the First to Shop Banana Republic’s Fall Collection
Shop the presale now, thank us later!
By Natalie Cantell
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Fringe Festival
By Natalie Cantell
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Check Mate
By Natalie Cantell
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Polo Lounge
By Natalie Cantell
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Office Politics
By Natalie Cantell
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Musicians
Check out the up-and-coming musicians of 2013.
By Natalie Cantell
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Dainty Rings
Click through to see a handful of our favourite dainty rings!
By Natalie Cantell