Natalie Cantell
Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.
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35 (Secretly Affordable) Tops That Go With Your Skinny Jeans
We're talking £100 or less.
By Natalie Cantell
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42 Things From H&M x Moschino That Have Probably Already Sold Out
Run, don't walk.
By Natalie Cantell
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6 Stylish Outfits for People Who Only Ever Want to Wear Sneakers
(Like me.)
By Natalie Cantell
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These Under-$50 Coats Are Seriously Good Value
I'll just be over here surviving fall on a budget.
By Natalie Cantell
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I Need These 34 Things From H&M's New Capsule Collection
A (not so) shortlist, if you will.
By Natalie Cantell
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10 Pairs of Party Shoes to Rock This NYE
Just a little bit extra.
By Natalie Cantell
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H&M's Divided Collection Is an Untapped Gold Mine of Fall Style
My cart runneth over.
By Natalie Cantell
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DKNY Just Came Out With the Best Black Leather Handbag
Here's why it's our pick for F/W 18.
By Natalie Cantell
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I Found 29 Things at H&M You Can Wear for Halloween
All under $40.
By Natalie Cantell
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The 16 Best Under-$100 Pieces at H&M Right Now
Mix and match.
By Natalie Cantell
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7 Perfect Pairs of Under-$50 Jeans
Denim for every day of the week.
By Natalie Cantell
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Cool Girls Love This Under-the-Radar Shopping Site
It's good.
By Natalie Cantell
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How to Wear Denim Shorts Like a Grown-Up
You just need to know three things.
By Natalie Cantell
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The 5 Denim Trends to Know for Summer
Calling all jean junkies.
By Natalie Cantell
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Here's What to Buy From H&M's Conscious Exclusive Collection
Fashion to feel good about.
By Natalie Cantell
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Into Minimalist Style? These 10 Bags Are for You
We're talking 100% low-key luxe.
By Natalie Cantell
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15 Perfect Spring Pieces You Should Snap Up Right Now
Jump on everything in these colors.
By Natalie Cantell
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PSA: Rihanna's New Collection Just Dropped
This bad gal's going back to school.
By Natalie Cantell
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Need to Have It: The Silver Venice Boot
We pulled the trigger on these in five seconds flat.
By Natalie Cantell
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We Threw a "Love What You Wear" Party With LOFT
And we loved what you wore.
By Natalie Cantell
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Trend Report: Our List of 2017's Most Awe-Inspiring Footwear
Bye, paycheck.
By Natalie Cantell
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Man Repeller Hosted a Dinner With Milly, and It Was Obviously a Total Delight
Give it up for all these predictably cool outfits.
By Natalie Cantell
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These Black Boots Are Anything But Basic
It's all about the details.
By Natalie Cantell
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The Boot Trend That's Suddenly on Our Radar
Have you noticed this?
By Natalie Cantell
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Fall's Best Footwear Wants You to Relax
Here's the proof.
By Natalie Cantell