Natalie Cantell
Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.
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I Hunted Down the 62 Buzziest Fall Fashion and Beauty Buys so You Don't Have To
Spend a little or a lot.
By Natalie Cantell
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I'm Currently on a Shopping Hiatus, But These 31 Items Are Testing My Willpower
Just my little summer wish list.
By Natalie Cantell
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Thanks, But We're Done With Last Season: These Spring Buys Are Officially It
Classic yet trendy.
By Natalie Cantell
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These 5 Outfits Are Getting Me Through Early Winter in NYC
A week's worth of (really good) looks.
By Natalie Cantell
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26 Chill But On-Trend Items I'm Wearing on Repeat Until Further Notice
Say hello to my favorite jeans, boots, knits, and leather.
By Natalie Cantell
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99 Things Fashion People Secretly Wish You'd Gift Them With This Year
From the cool designer brands you know to the editor-favorite steals you don't.
By Natalie Cantell
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I'm a 30-Something Fashion Editor in NYC—Here's Everything in My Beauty Cabinet
Glowy, hydrating products only.
By Natalie Cantell
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25 Happy Little Things to Deliver to Your Bored Friends
From $5 to $85.
By Natalie Cantell
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And Now, 26 High-Low Takes on My Favorite Fashion Trends and Basics
Great style on any budget is kind of my specialty.
By Natalie Cantell
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25 On-Trend Cotton Items to Buy and Love This Winter (and Next)
Stylish picks for any budget.
By Natalie Cantell
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I Specialize In "Faux-Expensive"—These Are My Cozy Fall Picks From H&M
Nothing's over $70.
By Natalie Cantell
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44 Items I've Sent to My Friends This Month With a Text Saying, "You're Welcome"
Fashion items, beauty buys, and some particularly good homewares.
By Natalie Cantell
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These 3 On-Trend Leggings Outfits Are Very Ready for Spring
Same.
By Natalie Cantell
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The 3 Trending Outfits That Are Getting Us Through the Holidays
Here's what we're wearing now.
By Natalie Cantell
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6 Italian-Girl Outfits Trumping My Love of French-Girl Style
Important.
By Natalie Cantell
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Here's Your Summer 2018 Starter Kit, Thanks to H&M
#AddtoCart.
By Natalie Cantell
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13 Things You Can Wear to That 4th of July BBQ
And then all summer long.
By Natalie Cantell
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I Found the Best Under-$46 Accessories on the Internet and I'm Ready to Prove It
These look expensive.
By Natalie Cantell
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OP's Capsule Collection Is Here, and It's Everything We Hoped For
Selling out in 3, 2, 1…
By Natalie Cantell
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5 Party Looks That Are Just So, So Good
Starring LBDs, chic skirt combos, and the perfect jumpsuit.
By Natalie Cantell
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5 Easy-to-Wear Suits We Really Need for Spring
(Just throw 'em in the wash. Seriously.)
By Natalie Cantell
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10 Spring Dresses We Can't Wait to Wear
*Checks the weather app again.*
By Natalie Cantell
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54 Summer Vacation–Worthy Items I'll Happily Wear at Home
My tip-top picks from Nordstrom, H&M, Free People, and more.
By Natalie Cantell
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Vanessa Hudgens Is Here for the Holidays
See our Minnie style—inspired shoot.
By Natalie Cantell
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3 Ways You Should Be Wearing Pastels By Now
Including sneakers that go with everything.
By Natalie Cantell