Kristen Nichols
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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This Fashion-Designer Bride Made a Custom Gown Inspired by Marie Antoinette for Her Wedding in Spain
See every detail.
By Kristen Nichols
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The 5 Most Important Trends to Wear in 2025, According to WWW Editors
The fashion team weighs in.
By Kristen Nichols
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Denim Shirts Are the Low-Key Wardrobe Staple Every Editor Owns—6 We Recommend
From classic versions to Western styles.
By Kristen Nichols
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This Is the Cool Way to Wear Denim-Shirt Outfits in 2025
Here's how fashion people are styling them.
By Kristen Nichols
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These Are the 14 Most-Wanted Handbag Brands of 2025
The ones winning out.
By Kristen Nichols
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I Scrolled Through Net-a-Porter, Zara, and Sephora—Here's Everything I'd Buy
By Kristen Nichols
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The Coat Trend That Will Dominate This Winter
There's one for every price point.
By Kristen Nichols
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The Trends Set to Define 2025 Fashion
This is how style will shift.
By Kristen Nichols
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Every Cool Fashion Person I Know Is Buying These 7 Things for 2025
Here's what the style set is shopping.
By Kristen Nichols
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I'm Convinced That These Are the 10 Most Timeless Investment Buys
Forever pieces.
By Kristen Nichols
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5 Designer Pieces That Will Define Winter 2024
The ones to watch.
By Kristen Nichols
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This 107-Year-Old Timepiece Is the Latest Cult Buy
A modern icon.
By Kristen Nichols
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Who What Wear's Editorial Director Wore Danielle Frankel and Prada for Her Los Angeles Wedding at the Houdini Estate
See every detail.
By Kristen Nichols
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8 Designer Buys That Have Reached Cult Status Among Fashion Insiders in 2024
The year in review.
By Kristen Nichols
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The 2024 Luxury Gift Edit: The Ultimate Present Ideas This Season
Top-tier options.
By Kristen Nichols