
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
-
Loves of My Life: Esther McGregorSponsor Content Created With Montblanc
She's a multihyphenate.
By Humaa Hussain
-
People in London, Paris and New York Keep Coming Back to This Elegant, Effortless StapleThe internationally acclaimed wardrobe basic.
By Humaa Hussain
-
This Is the Outerwear Styling Trick French Women Are Turning to This WinterSo simple, so chic.
By Humaa Hussain
-
Not Studded, Not Mesh—This Is the One Shoe Trend We’re Backing for 2026Things are about to get fun.
By Humaa Hussain
-
I’m Prepping My Wardrobe for 2026—These Are the 15 Key Buys I’m Eyeing UpSponsor Content Created With NET-A-PORTER
They're too good to miss.
By Humaa Hussain
-
All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s FavouritesSponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain
-
Your Winter Wardrobe Starts With These Chic StaplesSponsor Content Created With COS
The ultimate inspo.
By Humaa Hussain
-
From Cosy Knits to Elegant Coats, These Winter Pieces Are Timeless Yet TrendingSponsor Content Created With Michael Kors
Take a look for yourself.
By Humaa Hussain
-
All My Beauty Editor Friends Agree: This Is the Eye Shadow Colour That Makes Every Eye Colour PopA makeup-bag staple, in my opinion.
By Humaa Hussain
-
This is the Festive Edit Bringing Joy to Every Home and Wardrobe This SeasonSponsor Content Created With Cath Kidston
Take notes.
By Humaa Hussain
-
Not Bags, Not Shoes—The Chicest Accessory For 2026 is This Surprising TrendStay snuggly.
By Humaa Hussain
-
Topshop Is Back, and With One of Its Strongest Party Edits EverSponsor Content Created With Topshop
By Humaa Hussain
-
I'm a Luxury Obsessive, and This Is the One Designer Brand I Turn to for Stylish, Timeless PiecesWorthwhile investments.
By Humaa Hussain
-
I Have a Knack for Spotting Trends, and These Unlikely Colour Combinations Are About to Be BigSo many options.
By Humaa Hussain
-
Icons Only: The Story Behind Tommy Hilfiger's Most Enduring KnitSponsor Content Created With Tommy Hilfiger
A true classic.
By Humaa Hussain