
Humaa Hussain
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
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I'm a Picky Jeans Shopper—These Are the Ones I’ve Come to Rely On the MostFollow my lead.
By Humaa Hussain
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This Is the Shoe Brand Style Icons Can’t Get Enough OfSponsor Content Created With Malone Souliers
We're sharing an insider secret.
By Humaa Hussain
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We Know You Have Impeccable Taste If You Wear These Classic Jewellery CreationsSponsor Content Created With Cartier
It doesn't get much more iconic.
By Humaa Hussain
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It's Not Brown—This Unexpected Suede Colour Is Winning Over the Fashion CrowdAnd I'm already a fan.
By Humaa Hussain
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If Timeless Style Is Your Thing, These Are the Watches Worth Knowing AboutSponsor Content Created With IWC
Tick tock.
By Humaa Hussain
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Brat, Zendaya's Fembot Look and *That* Omelette Dress: These are The 10 Most Iconic Fashion Moments of the Last DecadeGird your loins!
By Rebecca Rhys-Evans
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Say Hello to the Party Pieces Redefining Our Editors After-Dark DressingThe one time we're all in agreement.
By Humaa Hussain
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The Tommy Hilfiger Holiday Collection Has Arrived, and It's the Perfect Blend of Classic and CoolTake a look for yourself.
By Humaa Hussain
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My Hairstylist Put Me Onto This Salon-Grade Hair Brand, and Now I Get Endless Compliments on My HairSponsor Content Created With Goldwell
The hair of your dreams.
By Humaa Hussain
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Everyone With Impeccable Taste Has Their Eyes on This New Winter CollectionSponsor Content Created With NEXT
Hello new season pieces.
By Humaa Hussain
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If You Ask Any Beauty Lover, These Are the Gifts They'll Want to Receive This Festive SeasonSponsor Content Created With Temple Spa
Brilliant skincare, grooming essentials and indulgent treats.
By Humaa Hussain
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These Are the Barbour Pieces Worth Investing In This Winter—All via NextSponsor Content Created With Next
So chic.
By Humaa Hussain
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PSA: These Are the Autumn-Ready Prints, Knits and Accessories We’re Backing for the Season AheadLet's get into it.
By Humaa Hussain
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These Are the Gifts You’ll Be Proud to Give (And Receive) This SeasonBeauty, fashion and so much more.
By Humaa Hussain
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The Chic Gifts Every Fashion Person Will Appreciate This Festive SeasonCable-knit jumpers, preppy loafers and more.
By Humaa Hussain