& Other Stories' Sell-Out Maxi Dress Is Back in a Chic New Colourway


(Image credit: @_jessicaskye)

As Who What Wear editors, we spend a lot of our working days keeping track of trending products. Especially those cult high street buys that, out of nowhere, start to be seen everywhere. It's no surprise, then, that we know all too well the power of a great & Other Stories dress. From the famous puff-sleeved numbers to their linen styles, which currently sit in what feels like a large percentage of British women's wardrobes. Stories have long been known for their ability to design a ridiculously pretty dress. 

Last year, there was one dress in particular that grabbed our attention more than any other, though: an off-white, delicate pointelle knitted midi dress with a flared sleeve, a lace-up back and an almost sheer finish. Some would say it's the perfect summer holiday dress—so good that it was hard to believe it wasn't from a chic new resortwear designer. 


(Image credit: @_jessicaskye)


(Image credit: @_jessicaskye)

Before it had even become available to buy, we spotted it being teased on a number of influencer's feeds, meaning that when it eventually did land on site it sold out pretty sharpish. We're talking hours, not days. If you know the dress we're talking about and you missed out, you weren't alone—we've been thinking about it ever since, too. 

After only a couple of limited restocks that made this dress seem harder to get hold of than a seat at a Beyoncé concert, the season was over and we lost hope in ever getting our hands on it. Somehow, though, warmer weather has crept up on us again (May, already?!), and & Other Stories has answered our prayers by restocking this beauty once more for spring/summer 2023. 


(Image credit: @bubblyaquarius)


(Image credit: @bubblyaquarius)

From the influencers who were lucky enough to bag it last year (especially Jessica Skye and Rachael Clifton of @bubblyaquarius who have been wearing it on repeat) we can see that the dress is surprisingly versatile. It works as an excellent beach-to-bar cover-up, but also for evenings in the city. It may be almost see-through (naked dresses really aren't going anywhere) but there's always the option to wear a bodysuit or slip skirt under it, and we even love how the model looks with contrasting black lingerie underneath too. 

And as an extra treat, the brand have now launched the best-selling dress in black. So, before it sells out again, scroll on to shop & Other Stories' best dress (in both colourways) and then keep scrolling for ideas on how to style it and for more similar knitted summer dress options. 

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Up Next: 35 Summer Dresses That Are Guaranteed to Make You Feel Good

This story was originally published at an earlier date and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.