Stop Everything—Amazon's Affordable Skincare Line Just Dropped in the UK

For the most part, I'm a firm believer that any emails sent to me post–6 p.m. can wait for a reply until the morning. Let's face it: We could all use a little more work-life balance. But I have to admit that when an email from Amazon landed in my inbox on Monday evening inviting me to the launch of their first-ever skincare line, I replied straight away.

The online retailer's in-house brand, Belei, launched stateside back in March, and I've been eagerly awaiting the chance to get my hands on it—and luckily the wait is now over. The 19-product collection contains a mix of "basic" skincare products that can be slotted into your existing routine or used in conjunction with each other. I was interested to note that, rather taking a one-size-fits-all approach to skincare that brands like Glossier are choosing to adopt, Belei has an impressive selection of cleansers and moisturisers tailored towards the most common skincare concerns.

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(Image credit: @JESSICAZWU)

"Our approach when creating Belei was to build a premium yet affordable brand that helps customers spend less time searching for the 'right' solutions for everyday skincare concerns while still offering a wide selection," said Fiona Secola, senior vendor manager of beauty for Amazon.co.uk. And with products ranging from £8 to £20—and available on Prime with one-day delivery—this might just be one of the most accessible and affordable skincare brands on the market right now.

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(Image credit: @MICARICKETTS)

Keep scrolling to shop the highlight products from the range, according to Amazon, and the rest of the skincare offering from Belei.

Cleansers

Moisturisers

Eye creams

Toners and serums

Masks and treatments

Next up, seven reasons that Jennifer Aniston's skin is so incredible at 50.

Mica Ricketts