These 20 Products From Amazon Are Every Beauty Editor's Best-Kept Secret
I've been a beauty editor in NYC for nearly three years, so trust me when I say I've tried many, many products. (It's somewhere in the upper hundreds at this point.) One major perk of trying so many products is that I know which ones really work—and which ones beauty editors actually keep in their own cabinets.
If you want to stock up on beauty-editor favorites, Amazon Prime Day is the perfect time to do that. Amazon is a trove of makeup, skincare, haircare, and fragrances that editors and industry insiders swear by. Through July 13, you can snag these beloved products at steep discounts. Discounts like these don't come around often, so jump on these prices while you can—and consider stocking up on a few key products now so you won't have to buy them at full price once you run out.
If you don't already have a blow-dryer brush, this is your sign. Drybar's is one of the best—it helps create loose waves without causing damage and dries hair quickly.
Every beauty editor I know is obsessed with Elta MD sunscreens. Infused with niacinamide and antioxidants, this sunscreen also brightens and tones skin while protecting it from the sun.
In the realm of dry shampoos, it doesn't get much better than this lightweight, oat milk–infused spray from Klorane. This dry shampoo instantly refreshes hair without weighing it down, making it look like you just washed it (even if it's been a few days).
If you have curly hair, you know that curl gels are the name of the game. Not only does this one give you bouncy, ultra-defined curls, but it's also infused with hydrating ingredients like coconut oil, murumuru butter, and mango butter.
Consider this your do-it-all foundation. It melts into skin seamlessly, is filled with good-for-you ingredients like vitamin C and hyaluronic acid, and has SPF 28 to give skin an extra boost of protection.
Sheer, neutral nail polish is having a major moment. This one has a hint of pink to make nails look extra manicured.
High-quality retinol should be in everyone's beauty arsenal. Avène's has 0.1% retinaldehyde, which helps even skin tone and texture to smooth fine lines and wrinkles and make your skin brighter.
Hyaluronic acid will always be one of my favorite skincare ingredients thanks to its ability to plump up skin and impart tons of hydration. Vichy's serum is also infused with its proprietary volcanic water, which strengthens the skin's barrier.
A professional-quality hair straightener makes a world of difference when you're getting ready. The thing that makes this straightener special is its predictive technology, which recognizes your hair's thickness and adjusts for an experience tailored specifically to your hair's needs.
If you wish your natural eyelashes looked like lash extensions, this is the product to add to your cart. Vitamins, peptides, and amino acids help promote thicker, longer lashes in a safe, natural way. Being able to snag a six-month supply for under $100 is truly something to jump at.
Carrot-seed oil, blackberry extract, and avocado oil nourish and moisturize lips, while SPF 15 helps offer protection from the sun (and yes, lips need sun protection too!). Ditch the lipstick—these lip balms also provide a dreamy wash of sheer color.
Nothing feels more luxe than a rich, buttery body cream. With 25% shea butter, this cream leaves your skin feeling extremely moisturized and soft.
This is unequivocally one of the absolute best lips masks out there. Vitamin C and a blend of antioxidants leave lips incredibly hydrated. Smooth this mask on before bed and wake up with the smoothest lips you can imagine.
Trust me: The Lorac Pro Palettes are some of the best eye shadow palettes you can buy. The colors are highly pigmented and buttery and give insane color payoff.
If Oishii strawberries—otherwise known as Omakase berries—were whipped into a perfume, it would definitely smell like this unique, unexpected fragrance from Malin + Goetz. It's a bubbly, refined, and slightly earthy version of one of summer's best fruits.
This is the best facial spray to keep nearby whenever you need a midday refresh. Aloe, thyme, and rose water work together to soothe and revive skin.
This serum feels luxe and silky on skin. Acyl-Glutathione helps smooth and plump your face, while vitamin F repairs the skin barrier.
Philosophy's Hope in a Jar moisturizers are infused with a skin-friendly blend of ingredients like AHA and hyaluronic acid for refined, even-textured skin. This version has SPF 30, making it the ideal day cream to incorporate into your morning routine.
If you were to ask me the one thing that helps keep my hair healthy, I'd tell you it's my habit of throwing on a weekly hair mask. This creamy mask helps revive dry and overprocessed hair with nourishing ingredients like coconut oil, murumuru butter, and pequi oil.
One of the absolute best Sunday Riley products is on major discount for Prime Day. This face oil has vitamin C and turmeric to brighten and impart radiance.
Next, I'm an NYC Beauty Editor With My Finger on the Pulse—the 30 Hottest Products RN
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
-
6 Under-$100 Nordstrom Staples NYC Fashion People Are Running to Buy on Black Friday
Ready, set, shop.
By Ana Escalante
-
I Always Prep My Amazon Cart Ahead of Black Friday—Here's Everything I'm Buying
From cozy sweaters to slippers.
By Judith Jones
-
Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items
Prices go up tomorrow, so don't wait.
By Ana Escalante
-
French Fashion People Wear These Levi's Jeans That Are Only $48 During Amazon's Prime Big Deal Days
Cool, chill, and classic.
By Nikki Chwatt
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
I Put Together 3 Perfect Fall Outfits for Under $200 From the Amazon October Prime Day Sale
Affordable and chic.
By Judith Jones
-
5 Fall Shoe Trends I'm Buying From Amazon Prime Big Deal Days
Yes, really.
By Jasmine Fox-Suliaman
-
I'm Obsessed With Cute Workout Clothes—These 35 Styles Are Bound to Sell Out on Amazon Prime Big Deal Days
Being the cutest person at the gym has never been so easy.
By Chichi Offor