I'm an NYC Beauty Editor With My Finger on the Pulse—The 30 Hottest Products RN


(Image credit: @ktberohn)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

As a beauty editor in New York City, my days consist of zooming all over town to learn about the latest and greatest beauty launches, testing new products out for myself, and writing about all things beauty. Needless to say, it's a pretty fun job. One of my key responsibilities, especially considering that I write for Who What Wear, one of the most trend-forward publications out there, is staying up to date on the latest trends. 

This summer, I've already tried tons of incredible new launches. With so many new products out there, it's tough to know which ones are actually worth your time (and money!). Here, I've curated 30 new products that I personally vouch for, and if you're a beauty-obsessive like me, I think you'll like them too.

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Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.