Prime Day may be long gone (for now), but Amazon is up to something else—just in time for holiday-shopping season. Amazon recently kicked off its Deal of the Day series of sales, running now through the end of the year. This means there are one-day discounts on a variety of items to come, but today, October 26, the focus is on fashion.
For one day only, Amazon is offering up to 25% off of items from its in-house fashion brands. Popular brands such as Daily Ritual, Core 10, and Goodthreads, which are already affordable, are even cheaper today. Consider this an excellent opportunity to stock up on chic basics, start your holiday shopping, or treat yourself to a trend you've been wanting to try.
Below, we've rounded up 30 fashion items that are up to 25% off today and would make for regret-free wardrobe additions. But there's no time to waste—the clock strikes at midnight.
Sorry, but winter is coming.
You'll obviously wear this a ton.
These are leggings you'll reach for constantly.
We'll take one in every color.
This looks so expensive.
Thanks for these this winter staple, Amazon.
Proof that Amazon is very good at basics.
The name is right, these feel soft as a cloud.
A weather-resistant wardrobe staple.
A cozy turtleneck is always a good idea.
You can't go wrong with a cozy sweater coat.
It's flannel-shirt season. Get on board.
Not going to say no to a chic camel puffer.
Perfect when paired with these staple leggings.
Make room in your closet for this perfect fleece.
These reviews are no joke.
This is a great opportunity to get a new sweatshirt.
We love it when Amazon hands us the perfect layering sweater that doesn't break the bank.
Don't be surprised if and when this sells out.
This fun printed sweater is a no-brainer.
These legendary leggings have the perfect fit.
Who doesn't need a new pair of slippers?
Amazon shoppers love this timeless basic.
Based on how good the reviews are, people are obsessed with this.
She's cozy.
Wow, cozy (and in a great color).
If you've been contemplating plaid for fall, here's your chance.
A weekend essential.
In case you're in the market for new sweatpants, these are great.
Might as well prepare for winter now.
Next up, see how good 5 Amazon finds look IRL.
-
Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get DiscountedAt 30% off, these are bound to sell out.
-
Wait, J.Crew Is 30% Off Sitewide Right Now—These Are the Chic Fall Pieces in My CartThe fall 2025 collection is so good.
-
It's the Last Chance to Shop Reformation's Sale—Up to 70% OffIt's selling out fast.
-
The Refined Edit: 32 Luxury Finds on Sale at SaksStarting at just $58.
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right NowDid you say 25% off? Yes, please.
-
Madewell's Labor Day Sale Is Full of Chic Elevated Basics—Up to 70% OffThrough September 2.
-
These Are the Only Labor Day Weekend Sales That Matter—Shop the Best Deals Thanks to Nordstrom, Madewell, J.Crew, and MoreSave big on fall staples.
-
Gap Is Having A Huge Sale—34 Deeply Discounted Items That Are Too Good To Be TrueSo many expensive-looking styles for up to 60% off.
