13 Amazon Beauty Buys I Keep Re-Purchasing (and 3 That Totally Failed Me)


(Image credit: @katcollings)

We here at Who What Wear have long lauded Amazon's oft-overlooked beauty section. From raving about Amazon's cult-favorite $18 makeup sponge applicator to waxing poetic about Amazon's top-selling face mask, which boasts a staggering 17,528 reviews (and counting), we've made no effort to conceal our love of the online retail giant's seemingly endless selection of well-reviewed beauty products—not to mention its ever-convenient two-day shipping.

That said, not every product with glowing reviews lives up to the hype. After putting dozens of products to the test, our editor in chief Kat Collings is revealing 13 Amazon beauty picks she would buy forever—aka those that succeeded—and three she definitely won't be adding to her cart again.

Scroll on to shop the products that have earned her stamp of approval, including the $13 microwavable Brazilian bikini wax she's actually been buying for years and the $10 reusable makeup remover pads she bought based on a recommendation straight from Eva Chen.

Success: Weleda Skin Food

Success: Dr. Bronner's 18-in-1 Hemp Peppermint Pure-Castile Soap

Success: R+Co Badlands Dry Shampoo Paste

Success: Salux Nylon Japanese Beauty Skin Bath Wash Cloth/Towel

Success: Cocolab Cocofloss

Success: Wegreeco Reusable Bamboo Makeup Remover Pads

Success: Finishing Touch Flawless Women's Painless Hair Remover

Success: Tan Towel Self-Tan Towelette

Success: Luna Play Plus Foreo

Success: Baby Foot Exfoliation Foot Peel

Success: COSRX Acne Pimple Master Patch

Success: G2PLUS Disposable Eyelash Mascara Brushes

Success: GiGi Brazilian Bikini Wax

Fail: Tinkle Eyebrow Razor

Fail: TagBand Skin Tag Removal Kit

Fail: Acure Mega Moisture Argan Oil & Pumpkin Shampoo/Conditioner Set 

Up next, 11 skincare brands French girls never stray from.