Over the years, I’ve tried out hundreds of beauty products. As an editor, many land on my desk when new launches are released, while I seek out others on my own if they’re recommended by trusted friends in the fashion and beauty industries. Many inevitably don’t live up to the promises printed on the bottle—no, there are few things that are actually going to make me look five years younger.
However, there are also products that live up to their claims, and they quickly earn a permanent place in my beauty routine. Of the many products I’ve tested, the 25 ahead have earned my editor stamp of approval—and you can order each of them straight from Amazon. From products for sensitive skin to my favorite candle to the affordable makeup remover I’ve been using for years, these are products I always recommend to my friends. Go on to see why these 25 beauty products are on my must-buy list.
Bioderma
Atoderm Shower Gel
I originally ordered this shower gel because it’s designed for sensitive skin, but now I’m addicted to it because of the incredible scent and how clear and hydrated it leaves my skin.
Donna Karan
Cashmere Mist Deodorant
I know, I know: Deodorant isn’t the most exciting beauty purchase you can make. But let me tell you that this is one of the best products I’ve ever purchased. Not only do I love the scent, but it’s the best antiperspirant I’ve ever tried.
IS Clinical
Cleansing Complex
Whenever I’m dealing with a breakout, I turn to this cleanser from IS Clinical to clear up my skin.
Lucas
Papaw Ointment
I first discovered this cult do-everything ointment when I traveled to Australia and now it never leaves my bag.
Shani Darden
Texture Reform Gentle Resurfacing Serum
I’ve been using this retinol from facialist Shani Darden for years. It helps to make skin texture more even and diminish fine lines, but the gentle formula is perfect for sensitive skin.
Dr. Dennis Gross Skincare
Alpha Beta Ultra Gentle Daily Peel
Whenever my skin is feeling dull, I turn to these alpha-beta peels from Dr. Dennis Gross. They make my skin feel refreshed and return its glow. I love these so much I’ve been using them since high school.
The Nue Co
Natural Prebiotic + Probiotic
While I don’t take many supplements, this prebiotic/probiotic has become a daily essential for improving gut health.
La Roche-Posay
Anthelios Melt-In Sunscreen Milk SPF 60
I swear by this French sunscreen brand. The formula really melts into skin like the name promises.
Shiseido
The Makeup Eyelash Curler
It’s incredible what a difference curled lashes make. They open up the eyes and instantly make me look more awake, and this curler is the very best.
Byredo
Bibliothèque Candle
You’ll always spot these candles in my apartment. I’m addicted to the scent, which is designed to smell like an old library.
Giorgio Armani
Giorgio Armani Luminous Silk Foundation
Celebs swear by this foundation and it’s always been one of my favorites for photos.
Versed
Hyaluronic Acid Serum
For instant hydration.
Beautyblender
Pro Makeup Sponge Applicator
For years, I didn’t realize how Beautyblenders were supposed to work. (Pro tip: Dip them in warm water before using.) Since I figured out how to use them the correct way, they’ve become indispensable as a way to diffuse makeup I’m applying.
Dior
Diorshow Blackout Mascara
There’s no question that Dior’s Diorshow mascara has a cult following, and I’m especially obsessed with the blackout formula that’s darker than the regular color.
Pat McGrath Labs
Pat McGrath Labs Black Dual-Ended Eyeliner 0.11oz/3ml New
When I put on makeup, I typically wear a cat eye, so I’m always experimenting with new liquid liners. This one from Pat McGrath is a recent favorite. I love that there are two tip sizes that allow you to draw thin or thick lines.
Briogeo
Don't Despair, Repair Deep Conditioning Mask
My hair tends to be on the dry side, so I do a weekly deep conditioning treatment and this one always leaves my hair soft and hydrated.
Clé de Peau
Concealer
Wait, $62 for a concealer? Yes, it’s pricey. But it’s also the best concealer I’ve ever tried.
Nars
Blush in Orgasm
One of the best-selling blushes on the market—and famous for its name. I swear by this perfect pink color.
Bioderma
Sensibio H2O Micellar Water
I always stock this at home and use it every single night. It’s a micellar water that removes makeup without water, which is why you’ll always find it backstage at fashion shows.
SK-II
Facial Treatment Essence
When I need a boost of hydration, nothing restores my skin like the facial treatment essence from SK-II.
Cetaphil
Gentle Skin Cleanser
Believe it or not, my dad actually introduced me to this cleanser. He has sensitive skin like I do, and this is the one of the most gentle formulas around.
Charlotte Tilbury
Matte Revolution Lipstick in Pillow Talk
Charlotte Tilbury’s matte lipsticks have the perfect finish, and the range of shades suit any occasion. I love Pillow Talk for the day and Red Carpet Red at night.
L'Oréal Paris
Elnett Satin Precious Oils Hairspray
Elnett hairspray is something I first discovered when I found out it’s stocked in the kits of talented hairstylists. What I love is that it leaves a flexible hold, meaning it isn’t too stiff, so you can still run your fingers through your hair.
Erasa
XEP-30
This formula is said to be the next best thing to Botox since it effectively smooths lines and wrinkles.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.