Bravo—Alexa Chung Just Wore 3 Trends That Will Dominate in 2024

There are a few things I know for sure about fashion, and one is that Alexa Chung can always be relied upon to wear trends before everyone else does. Case in point: an outfit she wore to a Christmas party in London last night ticked off three major trends that have been bubbling this year and will continue to make waves in 2024. This isn't the first time over the past few months that Chung has combined a pop of red, a lot of leather and some sparkly accessories into her looks, but it's the first time we've seen all three headline trends come together into one impeccable ensemble. 

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(Image credit: Getty Images)

Leather in general was prevalent on the S/S 24 runways, despite the season in question. So investing in a leather trench, jacket, trousers or skirt will prove to be a solid investment over the coming year (if not years, as leather is a boomerang trend that comes back time and again). Dashes of primary red have been taking over Instagram and TikTok feeds since the summer, with shoes and bags (like Chung's little Prada beauty) an easy way to inject colour and newness into our wardrobes.

And sparkles—where would we be without sparkles? Less of a festive indulgence and more of a year-round pleasure (in our opinion), crystal-dotted and diamanté-studded accessories, shoes and even clothing have become something of a mainstay in our wardrobes, called upon whenever an outfit needs a little zhuzhing up. And they were still present on the runways for next year, taking up a noticeable amount of space in MilanGucci's now-iconic slingbacks have proven to be the gateway to many a wear-with-everything crystal addition.

Keep scrolling to shop an edit of the key trends in Chung's trending pre-2024 outfit. 

1. A DASH OF RED

2. LEATHER

3. SPARKLY ACCESSORIES

Opening Image: Getty

Next Up: Alexa Chung Just Wore the Winter Coat Trend That's So London

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.