Bravo—Alexa Chung Just Wore 3 Trends That Will Dominate in 2024
There are a few things I know for sure about fashion, and one is that Alexa Chung can always be relied upon to wear trends before everyone else does. Case in point: an outfit she wore to a Christmas party in London last night ticked off three major trends that have been bubbling this year and will continue to make waves in 2024. This isn't the first time over the past few months that Chung has combined a pop of red, a lot of leather and some sparkly accessories into her looks, but it's the first time we've seen all three headline trends come together into one impeccable ensemble.
Leather in general was prevalent on the S/S 24 runways, despite the season in question. So investing in a leather trench, jacket, trousers or skirt will prove to be a solid investment over the coming year (if not years, as leather is a boomerang trend that comes back time and again). Dashes of primary red have been taking over Instagram and TikTok feeds since the summer, with shoes and bags (like Chung's little Prada beauty) an easy way to inject colour and newness into our wardrobes.
And sparkles—where would we be without sparkles? Less of a festive indulgence and more of a year-round pleasure (in our opinion), crystal-dotted and diamanté-studded accessories, shoes and even clothing have become something of a mainstay in our wardrobes, called upon whenever an outfit needs a little zhuzhing up. And they were still present on the runways for next year, taking up a noticeable amount of space in Milan. Gucci's now-iconic slingbacks have proven to be the gateway to many a wear-with-everything crystal addition.
Keep scrolling to shop an edit of the key trends in Chung's trending pre-2024 outfit.
1. A DASH OF RED
Red cardigns aren't just for Christmas.
2. LEATHER
Mango's leather jackets and coats are celebrity-approved.
This bomber is about to hit the big time—expect this to be an It piece next year.
3. SPARKLY ACCESSORIES
Fasten over an oversized cashmere knit.
Opening Image: Getty
Next Up: Alexa Chung Just Wore the Winter Coat Trend That's So London

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.