I'm Positive This Brand Is the Next Big Thing



Most of the time shopping is hard. Finding the perfect pair of jeans or a sweater in the right color takes me months of agony. But, there was something about the brand Albus Lumen that was easy. From the moment I spotted the breezy dresses, linen tops, and vacation-worthy accessories, I could envision myself in every piece, and it turns out I'm not alone. My single roadblock in my quest to wear only Albus Lumen this summer: Retailers can't seem to keep it in stock.

Translated from Latin, "Albus Lumen" means white light, a reference to the easy, earthy minimalism inhabited by the Australian brand. It's hard to think of a better description for the Australia-based brand, designed by Marina Afonina. Simple, flattering silhouettes are studded with nature-inspired details: a calico button, a shell earring.

While there's no denying the continued power of maximalism and athleisure, I find that both myself and many of my peers crave something a bit lighter: pieces that translate from the office to evening, or from New York City to a vacation somewhere exotic. Albus Lumen squarely fits that void, offering pieces that feel sophisticated and easygoing all at once.

Below, you'll see exactly what I mean. I've broken things down into the four reasons I'm convinced Albus Lumen will be the next big thing.