30 Fall Pieces From Zara's Under-$100 Section I Can't Say No To

I don't know about you, but my shopping price point is nowhere near the ready-to-wear range. As a fashion editor, I dream about burying myself in Bottega Veneta coats and Khaite tops. But when it comes to actually buying the brands I love, my dollar only stretches so far. Instead, I often look to snag items from luxury fashion houses via their lower-priced offerings, like small leather goods and accessories. Sometimes, however, I find myself salivating for a runway-ready look straight from the rack. Surprisingly, that's where Zara comes in.
The Spanish retailer has a bevy of trend-forward styles reflecting what major design houses are putting out every season, often in more wearable styles with much less expensive price tags. While the feel of the fabrics may not be exactly the same, Zara's affordable price point means it's much easier to curate a thoughtful aesthetic based on your style. Naturally, the most conscious thing to do is to be mindful of your spending habits, so it's essential that you use each piece of clothing you buy as often as possible, whether it be from Zara or another affordable retailer. But given how elevated and timeless these picks feel, that shouldn't be a problem. Besides, who doesn't want to look like the epitome of luxury?
Ahead are 30 items from Zara I instantly bookmarked because they look expensive but keep my wallet happy. Honestly, I'm shocked they're not sold out yet. Shop them all below.
A elegant, mid-wash style like these jeans always feels expensive.
My obsession with short-sleeve knits has reached new heights this fall.
Denim on denim outfits are gearing up to be one of this season's most in-demand looks.
I'm a Who What Wear editor—of course I have to talk about how good barn jackets are this season, especially this affordable one.
Old money–esque capes are living rent-free in my mind this season.
Trust me, you can still wear white after Labor Day, especially if it looks this good.
Haven't you heard? Studs, grommets, and statement embellishments are all the rage this fall.
Another chic essential to pull off the cool girl–approved Canadian tuxedo look.
A subtle (and affordable!) way to implement the leopard-print trend into your wardrobe.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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