Affordable Lingerie Brands That Still Feel High-End


(Image credit: @annelauremais)

We get it—it's a little painful to fork over large sums of money on undergarments and the like that rarely see the light of day. Equally painful is wasting your hard-earned cash on lingerie that lives up to the old "you get what you pay for" adage. That's why we made it our mission to share with you the brands that do affordable lingerie the best, from fast fashion (think Topshop) to niche labels (think Baserange).

Our advice when shopping for affordable underwear, bras, slips, and sleepwear? Stick to muted or classic hues (they look more expensive than bright colors) and avoid embellishments and prints when you're going for a high-end look. You'll be surprised how much of a difference it makes. Keep scrolling to check out the brands we recommend and shop our picks from each.


Aerie launched their intimates line to ensure girls had the basics they needed to feel comfortable and look confident and they definitely succeeded.


If you aren't familiar with Baserange, allow us to introduce you: This sustainably produced, plant-derived line of incredibly soft intimates is about to become your new favorite. 


Free People brings a fashion approach to their intimates, making you feel just as stylish on the couch watching Netflix as you do heading out for brunch with the girls. 


Calvin Klein is—and always will be—a classic. The brand's timeless designs somehow manage to make the wearer feel both bold and effortless.

5. H&M

Like everything else H&M produces, their intimates are simple but stylish, at a price point we can definitely get behind. Next time you go to grab some easy work pants, stock up on your intimates as well. 


Adore Me makes me believe that I really can become the woman I've always dream of being—one who wears matching silk sets while roaming my apartment barefoot before bed instead of one who wears oversized T-shirts. A girl can dream…


It's possible that you didn't even know Topshop produces intimates, but you'll be grateful now that you do. With the same commitment to variety and fun design details, their intimates will make what's under your clothes just as exciting as your outfit itself. 

This post was originally published at an earlier date and has since been updated by Aleksija Vujicic.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.