This Alexa Chung–Designed Bag Is $30 and So Chic

Ever since Alexa Chung launched her namesake line earlier this year, we've been smitten with every design the quintessential fashion girl comes up with. While her pieces won't break the bank, per se, they can't exactly be described as cheap thrills. But much to our delight, Chung has designed a $30 gingham tote bag that you'll soon see on her arm (and likely on the arms of all her cool friends too).
The 100% cotton bag was designed in partnership with American Express (in celebration of Small Business Saturday), and all proceeds benefit Sarabande Foundation, an organization that supports young designers established by Lee Alexander McQueen. So with a mere $30, not only do you get a cute Alexa Chung–designed future It bag, you get to support the education of gifted students who may not have the means otherwise.
Keep scrolling to shop the $30 bag that will make you look good and feel good.
Next, check out 11 classic bags that are worth the investment.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
Abercrombie Sucked Me Back Into Their Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right Now
25% off? Yes, please.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
Here's to effortless outfits.
-
Cooler Than a Puffer Coat—Alexa Chung Wore the Fall Trend That Makes Jeans Look Elegant
She's two months ahead of the game.
-
By October, You'll Understand Why This Specific Bag Trend Is So Popular Among Fashion People Who "Get It"
Andy Sachs gets it.
-
Fashion People Are Reaching For Little Beaded Bags Right Now—31 Chic Styles That Have My Attention
From Zara to Fendi.
-
I Know Summer's Not Over, But I Can't Get These 45 Affordable Suede Finds Off of My Mind
These look so luxe.