27 Under-£100 Autumn Buys That Look Incredibly Expensive
The new season is upon us, and after a positively balmy summer, the weather finally has a chill in the air as autumn steadily swoops in. If you’re anything like me, a few days ago, your thoughts immediately turned to your autumn wardrobe. As soon as I felt a little cold walking down the street for the first time in months, cosy ideas of blazers, knits and leather trousers entered my head. I’m an autumn lover, after all, and so I immediately started browsing the new-in collections and found so many great gems.
I know I’m not alone in saying that I’ll be tightening my belt this autumn/winter, and with prices rising all around us, I was really impressed to see that a lot of the best pieces I found were still sitting under that £100 mark. Yes, you’ll be pleased to hear it’s still possible to get your hands on a gorgeous classic trench coat or a pair of leather ankle boots without having to feel guilty about an expensive purchase.
Of course, I was drawn mostly to the classics, as I always find these pieces look the most expensive when you’re shopping on a budget. So whether you’re on the lookout for a creamy cable-knit jumper, elevated knit dress or crisp white shirt to update your new-season wardrobe with (and make all last year’s buys feel fresh again), keep scrolling to see and shop my affordable autumn edit now.
Shop My Edit of Affordable Autumn Buys
The whole Who What Wear UK team has their sights set on this skirt.
Ready your wardrobe for autumn with this chic cropped trench coat.
Take any outfit to a whole new level with these refined shoes.
Swap a simple denim jacket for this deep blue wash with a contemporary collarless design.
If you're yet to tap into the ballet flats trend, this is a great place to start.
There's so much detail to this intricate embroidered blouse.
Abercrombie's Curve Love designs fit in all the right places.
Animal print is big for autumn 2024, and this pair is already selling fast.
Bring your summer skirts and dresses into autumn with a pair of knee-high boots.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
- Florrie AlexanderActing Affiliates Editor
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