The $20 Amazon Serum I'm Trading My Usual $80 One For

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(Image credit: @nycbambi)

I'm constantly fascinated by all of the random beauty products on Amazon that thousands of people lose it over enough to leave reviews. I'm pretty sure you can't buy many of these random products anywhere but Amazon, and they're all very affordable for what they are, e.g., retinol, eye cream, or, in this case, vitamin C serum.

I'm pretty loyal to luxury skincare products, but I'm always open to finding something just as good for less money. For several years, I've been switching between vitamin C serums that hover in the $65-to-$100 range, which I pay because I see it as an essential part of a skincare routine. It brightens your skin tone, pumps the skin with all-important antioxidants, reduces UV damage, firms, and shrinks pores. All of this in one product! Which is why I routinely pay the relatively high price for a bottle—until now. 

Nestled among the Amazon best sellers is something called TruSkin Vitamin C Serum for Face. The $20 serum is not only an excellent source of vitamin C, but it also contains moisturizing hyaluronic acid and vitamin E and is free of synthetic color additives, fragrance, and stabilizers. The price blew me away first, but then I saw that the serum has 14K reviews and nearly five stars, and I knew I had to add it to my cart immediately. Reviewers rave that it saved their skin, the results are fast, and it's the best $20 they ever spent. My hopes are high for this Amazon purchase.

Shop the holy-grail vitamin C serum below, as well as more popular skincare products by TruSkin.

Shop More TruSkin Gems

Next up: The best-selling mascara on Amazon is only $5.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.