Just In: Zara's New Sustainable Collection Is So Chic

Zara just gave us yet another reason to be obsessed with the brand: It just launched its very first sustainable collection, Join Life. So what makes the clothes different? In a new editorial starring Sasha Pivovarova on the brand's website, Zara explains that the line's pieces are "made with materials such as organic cotton, recycled wool, and Tencel, which reduce our environmental impact."
Expounding on the sustainability of these fabrics, Zara clarified, "the farming process of organic cotton consumes 90% less water than convention cotton." And if you haven't heard of Tencel before, Zara explained it's "a wood fiber extracted from forests that are sustainably managed, guaranteeing its reforestation."
In addition to using environmentally friendly materials, even the design of the clothes is inspired by mother nature: The collection is "a fusion of masculine and feminine style which defines clean silhouettes and a color palette inspired by mineral tones," per Zara's website. In other words, you officially have no excuse not to swipe up these new wares.
Scroll down to shop Zara's first sustainable collection!
Which piece will you be adding to your cart? Tell us in the comments below, and then shop Zara's entire Join Life collection online!

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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