I Shop for a Living, and These Zara Arrivals Are Bound to Be Big Hits


(Image credit: @itsreallynana)

Zara churns out new arrivals at a rapid pace, so understandably, it can get tricky to find what's truly worthy through the noise. But leave it to the internet sleuths to make Zara fun again: While the state of TikTok is in limbo, if it were to go away, one thing I would surely miss about the app is the dedicated users who filter through Zara's latest drops in real time. If you're not making daily visits to the store or website, it's easy (and quite possible) to miss some true gems among the hundreds of new products. TikTok's Zara investigators always identify the best pieces as they arrive, and when they do, it doesn't take long for said pieces to go viral—take last summer's internet-famous slip dress or the pink wool jacket-and-pant set that sold out like lightning.

Taking a cue from my favorite Zara-dedicated accounts, I spent some time diving through the retailer's new collection both in-store and online. And as expected, Zara truly delivered with edgy, experimental denim pieces that look designer and baggy cargo shorts that hit right on one of the season's biggest trends, among other things. Ultimately, I think I found a ton of pieces that I predict are very likely to go viral. Some of these haven't captured the attention of TikTok yet, but give it some time before Zara's biggest fans are all over them. To shop all of the new arrivals I think are bound to be huge this season, keep clicking below.

Next up: Yep, the Moda Operandi and Fifteen Percent Pledge Trunkshow Is Everything

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.