Take a stroll through the streets of New York, and odds are you'll make your way past a Zara jam-packed with shoppers. The fast-fashion store is a staple for women in NYC, who pop in during afternoon lunch breaks or drop in while strolling through SoHo every weekend. But this love affair isn't so one-sided. Zara, it turns out, loves NYC too.
The brand recently debuted its latest editorial shoot, and the spread is all about what to wear in NYC. Titled "Midtown Warm Up," the shoot highlights the cozy pieces you can expect to see women all over New York sporting at work and on the weekends. From rich plaids to fall florals to eye-catching suiting, these pieces span Manhattan's many styles, marrying the preppy vibe uptown with the downtown-cool aesthetic.
Read on for a look at the Zara looks you'll spot all over New York, then shop current styles!
Proof that you can look cool dressing for cold weather.
Meet the power suit.
Yes, florals work for fall.
A plaid coast is a seasonal necessity.
Polka dots are the season's must-try print.
Cozied up much?
Try patterned tights instead of classic black.
This cozy coat is a fun statement piece.
Want more? Shop current pieces below.
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Hot Stuff! Zara x Ludovic de Saint Sernin Is Sexy, Chic, and Guaranteed to Sell Out by December 1Shop the collaboration inside.
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My Mom Is 56, and I'm 22—29 Chic Zara Finds We're Loving RNSee the rich-looking pieces inside.
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I'm Bored With My Closet—These 27 Chic Zara, J.Crew, and COS Finds Have the Power to Turn Things AroundEffortless and rich-looking is the vibe.
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These Head-Turning Zara and H&M Pieces Won't Last Until the End of the Month—39 Styles to Get Now or RegretThese look like straight-up designer.
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These New Zara Finds Will Sell Out Before December 1Shop the editor-approved picks.
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I'm Obsessed With Zara, so Naturally, I Can't Wait for Its Black Friday Sale—Here's What's in My CartFrom gorgeous sweaters to holiday-party pieces.
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Sorry, Crewneck Tees—in 2026, Everyone With Taste Will Be Layering Sweaters Like ThisThe recipe for a perfect winter outfit.
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I'm a Fashion CEO Who Just Moved From London to the Upper East Side—Here's How I'm Making My Wardrobe Feel More "NYC"According to Aligne's Ginny Seymour.
