29 Winter Finds You Have to See If Your Shopping Motto Is "Fewer But Better"


(Image credit: Launchmetrics Spotlight/Miu Miu; @iliridakrasniqi; Bottega Veneta)

Welcome to my dream wardrobe. Earlier this year, I made the executive decision that 2023 was going to be the year that I stop making impulsive purchases and actually save up for the worthwhile wardrobe investments that will outlast trends and outsmart seasons. It's definitely easier said than done, but this year, I've set out to make my closet stronger and much longer lasting. I'm starting to feel sick of constantly having to purge my closet just to stay up to date for the season, and now I'm more interested than ever before in building a wardrobe that's timeless and trend-agnostic and, most importantly, feels like me.

I know I'm not the only one feeling this way, either. We're reaching a point in fashion where many of us are experiencing trend fatigue, and while I personally don't foresee trends ever ceasing to exist, I think the answer to this exhaustion is twofold: narrowing in on a personal style that isn't so easily swayed by fleeting trends and being a pickier shopper—a much pickier shopper.

With this "fewer but better" mindset, here are 29 of the best investment buys for winter 2023 so far. They're cool, they're classic, and they're made to last.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.