These 30 Items Are Already Defining 2024—Take Note


(Image credit: Getty Images; Prada/Launchmetrics Spotlight; @hannamw)

Thanks to the spring 2024 collections that debuted back in September, every exciting shoe, bag, and ready-to-wear trend for the first half of 2024 has been decided. Big hitters like oversize eyewear, capri pants, and burgundy, well, everything are coming out on top. It doesn't matter that we're only one month into the year. Fashion loves nothing more than to work ahead—like *way* ahead—which means there's really no excuse for being late to the trend game. 

On the off chance that you haven't been studying the spring runways and pre-fall lookbooks and plucking out trendy items like I have, today's your lucky day. Rather than make you dig for fashion gold, I went ahead and compiled the end-all, be-all buys for 2024, from the latest colorway of Dear Frances's viral mesh ballet flats to the Prada-inspired barn coats that every affordable brand is suddenly offering. Scroll down to familiarize yourself with all 30 of them.

This story was published at an earlier date and has since been updated.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.