These 30 Items Are Already Defining 2024—Take Note
Thanks to the spring 2024 collections that debuted back in September, every exciting shoe, bag, and ready-to-wear trend for the first half of 2024 has been decided. Big hitters like oversize eyewear, capri pants, and burgundy, well, everything are coming out on top. It doesn't matter that we're only one month into the year. Fashion loves nothing more than to work ahead—like *way* ahead—which means there's really no excuse for being late to the trend game.
On the off chance that you haven't been studying the spring runways and pre-fall lookbooks and plucking out trendy items like I have, today's your lucky day. Rather than make you dig for fashion gold, I went ahead and compiled the end-all, be-all buys for 2024, from the latest colorway of Dear Frances's viral mesh ballet flats to the Prada-inspired barn coats that every affordable brand is suddenly offering. Scroll down to familiarize yourself with all 30 of them.
Thanks to Carolyn Bessette-Kennedy being on every 2024 fashion mood board, J.Crew's tortoiseshell headband has never been so in demand.
The second that J.Crew's very influential head of women's design, Olympia Gayot, posted an outfit photo in these trouser-style jeans, their famous fate was decided.
Sofia Richie Grainge carried the Andiamo bag in butter yellow, so now, everyone on the planet wants to also carry the Andiamo bag in butter yellow. That's just how the modern world works.
Immediately following Prada's spring show, it felt like everyone and their mother was on a quest to find the perfect affordable alt for the rugged utility jackets featured on its runway. My pick? This on-sale Alex Mill option in navy. It's so good, and you know the quality will be impeccable.
Goodbye, tiny shades—hello, oversize sunglasses. Thanks to Khaite, Saint Laurent, Phoebe Philo, and more brands that have introduced larger eyewear styles in recent months, a switch-up is occurring in the eye-protection space, and I, for one, am ready to welcome it with open arms.
Following the viral success of By Malene Birger's cow-print coat last winter, the brand dropped this stunning shorter taupe version, which already got 2024 It girl Kelly Rutherford's stamp of approval.
I've been on the lookout for an impeccably tailored longline vest for quite some time now, but all of the more affordable options just haven't had the It factor I'm looking for. That was until I discovered this beauty from Aligne, a UK-based company I've trusted ever since I got my for-life trench coat from there back in the fall.
If you saw the Bone Cuff one too many times last year, this Brilliant Earth Cuff is perfect for you. It's not quite everywhere but has the same outfit-making quality to it.
Elegance is brought to life in the form of this sheer dress that is sure to go viral given its likeness to Brie Larson's gorgeous custom Prada look at the 2024 Critics Choice Awards.
This story was published at an earlier date and has since been updated.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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