These 30 Items Are Already Defining 2024—Take Note
Thanks to the spring 2024 collections that debuted back in September, every exciting shoe, bag, and ready-to-wear trend for the first half of 2024 has been decided. Big hitters like oversize eyewear, capri pants, and burgundy, well, everything are coming out on top. It doesn't matter that we're only one month into the year. Fashion loves nothing more than to work ahead—like *way* ahead—which means there's really no excuse for being late to the trend game.
On the off chance that you haven't been studying the spring runways and pre-fall lookbooks and plucking out trendy items like I have, today's your lucky day. Rather than make you dig for fashion gold, I went ahead and compiled the end-all, be-all buys for 2024, from the latest colorway of Dear Frances's viral mesh ballet flats to the Prada-inspired barn coats that every affordable brand is suddenly offering. Scroll down to familiarize yourself with all 30 of them.
Thanks to Carolyn Bessette-Kennedy being on every 2024 fashion mood board, J.Crew's tortoiseshell headband has never been so in demand.
After an epic debut on the spring 2024 runways in September, pedal pushers/capris are vying for the number one spot on 2024's trend list.
These Anne Klein slingbacks, and really all Anne Klein heels, are currently taking over my FYP because of their similarity to Saint Laurent's viral rhinestone pair and how comfortable they are said to be.
Ever since this Toteme dress dropped, it's taken up every ounce of free space in my brain, an affliction that's only worsened the more it's popped up on my IG feed.
Oh, you thought the Bottega Veneta–led drop-earring trend would be left behind in 2023? Think again. This bauble shape is gearing up for another year of ubiquity.
The second that J.Crew's very influential head of women's design, Olympia Gayot, posted an outfit photo in these trouser-style jeans, their famous fate was decided.
After the wild success of Tory Burch's pierced-toe flats and heels, we're expecting a similar future for these equally chic and inventive cutout kitten heels.
Everything chic right now is cape-like. I truly cannot escape the sleeveless shape—not that I'd ever want to.
The cord-necklace trend will continue to dominate in 2024, and this Elsa Peretti–like option is so gorg.
I'm calling it now—black poplin button-downs will outgrow white ones in 2024, especially when they're casually paired with well-fitting dark-wash jeans.
Love these dark-wash Agolde jeans.
Sofia Richie Grainge carried the Andiamo bag in butter yellow, so now, everyone on the planet wants to also carry the Andiamo bag in butter yellow. That's just how the modern world works.
This high-neck halter dress from H&M looks more like a designer item than most of the actual designer items I see on a daily basis. It's that chic.
As soon as these gray wedges launched on Reformation's website, my editor senses were tingling, signaling me to buy a pair before they sold out.
If 2023 was all about Khaite belts, 2024 will be all about Saint Laurent ones. I swear I've seen this exact style on at least a dozen stylish IG accounts.
Immediately following Prada's spring show, it felt like everyone and their mother was on a quest to find the perfect affordable alt for the rugged utility jackets featured on its runway. My pick? This on-sale Alex Mill option in navy. It's so good, and you know the quality will be impeccable.
Fishnets aren't going away any time soon. Instead, they'll be continuing their role as fashion's favorite hosiery well into the year ahead.
Cashmere never goes out of style, but in 2024, the timeless sweater material will be especially sought-after.
Goodbye, tiny shades—hello, oversize sunglasses. Thanks to Khaite, Saint Laurent, Phoebe Philo, and more brands that have introduced larger eyewear styles in recent months, a switch-up is occurring in the eye-protection space, and I, for one, am ready to welcome it with open arms.
It's swaddle season, people. Cocoon yourself in capes, scarf-coats, ponchos, and more.
Following the viral success of By Malene Birger's cow-print coat last winter, the brand dropped this stunning shorter taupe version, which already got 2024 It girl Kelly Rutherford's stamp of approval.
If you didn't invest in Alaïa's strass-covered Mary Janes last year, perhaps this slipper version is more up your alley. I know it's up mine.
I've been on the lookout for an impeccably tailored longline vest for quite some time now, but all of the more affordable options just haven't had the It factor I'm looking for. That was until I discovered this beauty from Aligne, a UK-based company I've trusted ever since I got my for-life trench coat from there back in the fall.
Though the over-the-top metallic trend should be left behind in 2023 in my opinion, I can't deny the chicness of one silver piece, like a midi skirt or jacket, with all-black pieces.
If you saw the Bone Cuff one too many times last year, this Brilliant Earth Cuff is perfect for you. It's not quite everywhere but has the same outfit-making quality to it.
Yes, this epic sheepskin coat is on sale, and yes, Emily Ratajkowski's already worn it.
These are legit seconds away from selling out completely, but duh, have you seen them? I suggest signing up to be notified when new sizes become available and acting fast once you get that message.
If you don't know about Recto, you will soon. It'll be the brand on everyone's lips this year.
Elegance is brought to life in the form of this sheer dress that is sure to go viral given its likeness to Brie Larson's gorgeous custom Prada look at the 2024 Critics Choice Awards.
All of you minimalists out there, bookmark Studio Amelia. With its mid-level prices and expensive-looking aesthetic, its footwear checks off every quiet luxury box.
This story was published at an earlier date and has since been updated.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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