Weddings Will Triumph This Year—These Are the 6 Makeup "Rules" to Know

After two very trying years for the wedding industry, it looks as though (all fingers crossed) things are looking up this wedding season. In fact, our wedding schedules are looking busier than ever with invites flooding in thick and fast. You see, not only are we busy planning for the year’s normal number of weddings, but we’re also dealing with rescheduled dates from cancelled arrangements off the back of lockdowns and restrictions. 

And although full of love and joy, weddings can be stressful—especially when you’ve got one to attend every other weekend. To help take the stress out of at least one situation, we thought we’d help you get ahead on your beauty plans. After all, weddings are the one opportunity to look your glowiest self.

However, we also appreciate that there are certain makeup "rules" to follow as a wedding guest to ensure your look doesn’t falter. To make things easy, we reached out to two of the most seasoned wedding makeup artists around for their top tips. From mascara tricks to the perks of using cream formulas, this is what you need to know.

1. Nail Your Base



Weddings can make for very long days, and the most important thing is to make sure you get your base right from the get-go. Makeup artist Madeleine Spencer explains, "Weddings often mean being out in sunlight during the day and inside in the evening.” It is therefore important to choose a foundation or base product that works for both. "As a rule of thumb, less is more. Think of your foundation as a unifying veil, using concealer only where needed for more coverage,” she adds.

Celebrity makeup artist and founder of Skin in Motion Gia Mills echoes the sentiment. "Apply a small amount of makeup and build up. It’s easier to add than remove,” she says.

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2. Play It Safe


(Image credit: @MONIKH)

It’s worth remembering that wedding photos stick around for a long time. Considering that, along with the fact that you’re going to want to feel comfortable in your makeup all day long, a wedding probably isn’t the day to try something new and daring. "Don’t do anything wild when the stakes are high,” says Spencer. "If you tend to wear a red lip, absolutely do that—but a wedding is not the day to dip your toe in new waters. If you want to feel extra special, put time and energy into perfecting your usual look and use a face mask beforehand for a bit of extra glow,” she says.

And be sure to consider where you apply your makeup, too. "Apply your makeup in the best light you can. Hotel rooms can be terrible for natural light, so make sure you check your makeup in natural light before you go,” says Mills.

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3. Go Waterproof


(Image credit: @AYSHA.SOW)

Yes, tears may be shed, but also, general perspiration can cause makeup to run. "If you have an early afternoon service, you’ll undoubtedly be wearing the same makeup until the last dance, so prep well. If you’re prone to a few emotional tears at weddings, use a waterproof mascara,” says Mills. "Curl the lashes first and apply in a zigzag motion to lock the curl in.” 

And Spencer says you can use your mascara in more ways than one. "If you want to open up your eyes but don’t like visible liner, use a little liner brush, coat in mascara and rest it on your lashes, dotting it along the line into any natural gaps. Then add lashings of mascara,” she says. This will help to widen the eye and give the illusion of thicker, fuller lashes.

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4. Champion Cream Formulas



For a natural-looking, glowing look, cream formulas should be utilised. "Cream or liquid formulas look great in daylight, so try using cream blush instead of a powder. If you don’t want to invest in something new, tap your lipstick onto your cheeks for a fresh flush that ties in nicely with your lip colour,” advises Spencer.

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5. Pack Wisely


(Image credit: @SLIPINTOSTYLE)

You shouldn’t have to carry your makeup bag around with you for the entire day to keep on top of touch-ups. "Pack essentials in your bag. This will vary slightly from person to person, but I would suggest a concealer to cover spots or redness, a powder to reduce sheen, a kohl liner to take things up a notch at night and a lipstick to double up as a cheek product,” says Spencer.

And some sort of mist might be a good idea, too. Mills says, "Depending on your skin type, a setting spray can be good to carry and perhaps some blotting pads to absorb shine or sweat.”

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6. Go for Sepia Hues


(Image credit: @JOANNACOOPS)

Finally, it’s important to think long and hard about your colour palette before you start applying your makeup. For something that works universally for different outfits and skin tones, Spencer recommends natural-toned sepias. "Stick to sepia hues on eyes and use your natural flush colour as a guide for cheeks and lips. With some mascara and a little highlight on cheekbones, you’ll be good to go,” she recommends.

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Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.