Even My Thriftiest Friends Splurge on These 38 Beauty Items, and They're on Sale


(Image credit: @thestylestalkercom)

If you're sick and tired of underwhelming beauty products, welcome—you've come to the right place! Between now and May 30, the most luxurious of luxurious beauty retailers, Violet Grey, is having its highly anticipated Put It in the Bag Event. What does that mean exactly? Let me put it like this: Get ready and go, because you have a very exciting, albeit time-limited, window to shop the most expensive and highly coveted beauty brands and products in the biz for 20% off. We're talking about Augustinus Bader, Dr. Barbara Sturm, Tatcha, Tata Harper… I'll stop myself there so you don't start hyperventilating.

It's the most strategic time to stock up on all of your splurge-worthy favorites or finally slam down your credit card for that one item you've been convincing yourself you don't really need. If you're like me, you'll do a little bit of both. To whet your appetite, I've put together an A+ shopping list of beauty investments that are up for a discount at Violet Grey right now and are so good that even my thriftiest, most money-conscious friends throw all of their money toward them (after discovering them through me, of course). Ready or not, Violet Grey's Put It in the Bag Event is on, and things are already selling out. Move fast!

The Skincare Splurges

The Bodycare Splurges

The Makeup Splurges

The Haircare Splurges

The Fragrance, Tool & Accessory Splurges

Up next, No Joke, the Most In-Demand Products Among Beauty People Are Cheaper RN

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.