37 Valentine's Day Gifts That Make Sense in 2021


It may seem like we all just finished buying holiday gifts (which we basically did), but it's time to think about Valentine's Day now, and what we're going to give to our significant others, friends, and family members—or whomever you care to give a little token to on February 14.

We're all well aware by now that many of the gift categories we used to rely on (concert tickets, clothes that aren't sweatpants, travel accessories, etc.) aren't particularly useful these days, but plenty of other things are. And we found 33 of the best ones for your Valentine's Day gifting consideration this year. Between candles, beauty products, games, books, jewelry, and more, there's something for everyone (including yourself if self-care is your V-Day MO this year).

Keep scrolling for the lovely Valentine's Day ideas that'll actually get some use in 2021.

Next up, 9 pretty Valentine's Day manicure ideas that aren't cheesy.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.