Ask New Yorkers Where Their Basics Are From—9 Times Out of 10, It's This Brand
Sponsor Content Created With Uniqlo

New Yorkers are the chicest people I know, and I swear it stems from the most basic parts of their wardrobes. Yes, their designer accessories and integration of seasonal trends are also at play, but at the core, you can always find these three things: basic tops, stylish outerwear, and timeless denim. I'm always on a quest to simplify my style, so I asked my fellow city dwellers to tell me exactly where I can purchase these basic pieces. And nine times out of 10, the answer is UNIQLO. This Japanese retailer is responsible for producing high-quality apparel at an accessible price point, and New Yorkers can't get enough. Its latest collection is inspired by effortless French style (think classic blazers and cozy ribbed sweaters), and something tells me these items won't stay in stock for long. My fall wardrobe, for one, is begging for these new additions. Keep scrolling to shop UNIQLO's latest arrivals.
Tops
Coats
Bottoms

Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
-
If You're Going to Wear Sneakers in Paris in 2026, Wear Them With These 6 Chic ItemsIf you want to fit in with the French, that is.
-
If a Chic French Woman Shopped the Nordstrom End of Season Sale, These Are 35 Items She'd Add to Her CartFrench style and under-$100 Nordstrom finds? That's the dream.
-
I May Work in NYC, But My Closet Looks French—6 Chic Spring Basics That You’d Spot On The Streets of ParisA croissant and a cap-toe flat, merci.
-
My NYC Friends Say My Style Feels Parisian—This Is the Effortless Coat That Gives My Outfits That Je Ne Sais QuoiHint: It's a spring classic.
-
I'm a French Writer and Editor—the Best Mid-Season Jackets, According to Your SilhouetteA realistic approach to finding your best fit.
-
The Best Dressed People in Paris Wear These 5 Elevated Basics to Look Chic (Which Is Always the Goal)Very je ne sais quoi.
-
How to Master Bohemian Chic Without Looking Overdone, According to a French EditorIt's all about compromise.
-
I'm Parisian—These Are the Flared Jeans I'm Currently Obsessed WithThe elegant denim shape that's replacing straight-leg jeans in my wardrobe.

