Sephora's Beauty Directors Say These Underrated Products Should Be Super Famous

Sephora has always been a Willy Wonka–esque magical land for makeup lovers. I have so many memories of going into a Sephora store looking for a specific product and coming out with even more that I’m excited to play with. There are so many popular makeup and skincare products that we’ve either heard about from a beauty influencer or from a TikTok video that have turned out to be amazing, but there are also the ones that are a little lesser known. The thing is, it’s those hidden-treasure beauty products that can turn into the holy-grail product we’ve been looking for all our lives. 

If you’re a Goldilocks looking for that elusive "just right” beauty product, you might just need a little help from top beauty experts, like Sephora’s beauty directors. Melinda Solares, Helen Dagdag, Myiesha Sewell, and David Razzano are spilling the tea on their favorite makeup, hair, and skincare products that may not be as known as some of the more popular ones. The fabulous foursome gives us the scoop on their favorite under-the-radar products, from body oils to blotting powder and beyond. 

Keep reading to learn which retinol serum won’t irritate your skin and which long-wear lip stain never cracks or feels dry, and pick up new favorites from brands such as Fenty Beauty, Makeup by Mario, Dermalogica, and more. 

Melinda Solares, Beauty Director


(Image credit: @ladyymelinda)

Myiesha Sewell, Beauty Director


(Image credit: @myieshamua)

David Razzano, Beauty Director


(Image credit: @davidrazzano)

Helen Dagdag, Beauty Director


(Image credit: @helenkphillips)

Up next, These Are the Under-$75 Sephora Picks I Swear By as a 41-Year-Old Beauty Editor

Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.