This Is Where We Buy Swimsuits That No One Else Will Have


(Image credit: Bikyni )

As editors, discovering brands that we don't see everyone wearing brings us great joy. Especially when we get to share them with you, dear reader. We recently divulged our secretly amazing sources for basics and this time, we're sharing our go-to brands for under-the-radar swimwear. (Just don't tell everyone where you got your cute new swimsuit, okay?) These eight brands have cool-girl appeal in spades, and they run the gamut from classic, minimal options to more trend-driven styles.

This season, we're quite fond of the flattering one-piece and high-waisted bikinis that are trending, and these brands have them and more. Not only that, but some of them also hail from far-off lands like the UK and Australia, and not so far-off lands… like Los Angeles. So before these swimsuits sell out, read on to find out why these editor-approved brands are so great, and shop our pick from each one!


"If you ask me, Beth Richards makes the coolest non-basic but totally wearable swimsuits. They're the types you'd see on a really cool girl but have to wonder where it's from, because they're not played out and all over the place." — Nicole Akhtarzad


"My love for Hunza G can be summed up in one word: texture. The fabric is unique, plus it hugs the body perfectly. Not to mention that this style comes in 15 colors. This image is making a pretty strong case for the baby pink, but I think I may need to try the lemon yellow and orange too!" — Kat Collings


"Midsommar Swim is definitely where I go to find unique swimwear, from barely there bikinis to long-sleeve one-pieces. Each piece contains flirty details you don't find every day, like ruffles, brocade, keyholes, and ties in unexpected places. I have this suit and get tons of compliments every time I wear it, but am currently craving the below. You can never have too many bathing suits, right?" — Lauren Eggertsen

Related: Fashion Girls Are Loving the Swimwear Trend You Hate


"I'm really into simple one-pieces right now, and Los Angeles–based The Ones Who has some of the chicest ones around. (Its bikinis are great too.) I have a feeling the brand won't be under-the-radar for much longer, though, as Need Supply and Anthropologie have started selling it."—Allyson Payer


"Bikyni is an L.A.-based swimwear brand, and it's where I find the best simple bikini silhouettes at a great price." — Michelle Scanga


"While not exactly under the radar, I love suits from designer Araks (who also happens to make the most amazing lingerie/pj's). Her one-piece swimwear is comfortable and oh-so-flattering. Win-win, am I right?" — Aemilia Madden


"After writing a story on Australian swim brand Une Piece, I realized I needed one of its chic one-pieces. Part rash guard and part swimsuit, the suits have a UPF 50+ rating that's perfect for my pale skin (and sun aversion)." — Erin Fitzpatrick


"Currently topping my wish list: modern, streamlined pieces from Matteau." — Kristen Nichols

Next up, find out which swimsuits models are Instagramming as of late.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.