Fashion Girls Are Loving the Swimwear Trend You Hate


(Image credit: Collage Vintage)

While the weather might be drastically different in Los Angeles than it is in New York at this exact moment, those fleeting moments before spring always have us dreaming of summer, no matter where you are. And if we know you as well as we think we know you, "dreaming of summer" actually means dreaming of which swimsuits you'll be wearing. While on the hunt for the latest trends and styles in the swimwear department, we came across a trend in bikini bottoms that you might not be on board with right away—fuller bottoms.

This summer, we are going to see styles stepping away from more revealing thongs and cheeky bottoms and taking a giant step toward more coverage on your lower half. That means no strings, over-exposed cheeks, or high-cut legs. After recently learning that French women are fond of "big cotton panties," an underwear we haven't always leaned on here in the U.S., the discovery of a similar shape in the swimwear world had our ears perked up.

To prove this is not just something we noticed with our trend-driven eye, we reached out to a handful of women who have their hands in all different realms of the fashion industry, to see how they feel about the new swimwear trend. To no surprise, they were all in accordance. Now the real question is how are you going to react to this normally hated style?

Go on to see what fashion insiders have to say about this new swimwear trend and to shop the style for yourself.


(Image credit: @natalieoffduty)

"I am loving the ruched or laced bralettes that are trending at the moment. For us smaller-chested girls, it gives us a lot more shape and curves, which I love. Plus, the brief bottoms are great for us adventure girls who love to surf and travel since you still get that coverage. You don't have any unwanted tugs in the wrong places!" 


(Image credit: @brooklynhawaii)

"I'm actually a huge fan of this style of swimsuit. As a surfer it's functional, and I actually think the cheeky styles are quite flattering. Shying away from the thong and Brazilian cut doesn't seem like such a bad idea. Plus, it's reminiscent of Sanoe Lake in Blue Crush—goals."


(Image credit: @taylranne)

"I love this style as a swimwear trend because it reminds me of 1970s California, which is a vibe I am really into right now. As the sun has been shining a little brighter on the West Coast the past two weeks, I can't help but slip on something light and airy with a bikini underneath."


(Image credit: @giejoswim)

"You don't have to show a lot of skin to be sexy. Fuller bottoms can totally be flattering depending on the silhouette and how the shape fits and accentuates your curves—they can even be a little cheeky."


(Image credit: @aesthetics.anonymous )

"While a teeny-tiny bikini is always great, especially where tan lines are concerned, there is just something we love about slightly retro, boy-brief-cut bottoms right now! Our Ocean bottom has a sculpted cut but offers a bit more coverage in the front for a sleek, on-trend look."


(Image credit: @wideeyedlegless)

"I personally love a more full-coverage bikini bottom. They are timeless, slightly masculine, and effortlessly sexy. To me, they are the summer version of the ongoing menswear trend for women, and I love feeling empowered by not showing everything off."


"We love the flirty tomboy look in swimwear this season—these fun, sporty styles are ideal for a day of waterfront activities (or just lounging by the pool). Playful straps that crisscross in the back or that tie on the shoulder help to draw attention to the top and give the wearer a bit more of a fashion-forward moment in an otherwise athletic-looking suit."

Shop more of this new swimwear trend:

Related: 13 Amazing Swimsuits We Found Hidden at Forever 21

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 

She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as,, and She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.