I'm a Beauty Director—How I Saved $81 on 15 Staples During Ulta's Spring Sale

I won't beat around the bush—Ulta's Spring Haul Event has landed, and the deals are pretty epic—like, being able to stockpile and save up to 40% on your favorite hair, skincare, makeup, and body essentials kind of epic. Generally, I have the type of luck where any time I need to stock up on one of my favorite beauty staples, there isn't a sale running, and whenever there is a sale, I don't need to restock. Well, finally, the universe has aligned. Right when I needed to replenish a handful of my daily non-negotiables, they're significantly more affordable on Ulta's website


Ulta's Spring Haul Sale Event runs through April 15, meaning you have a limited time to get the most potential savings. I recommend browsing the site and seeing which products from your lineup (or wish list) are currently up for grabs. I'm also sharing my personal shopping list below if you'd like some guidance. Keep scrolling for 15 beauty products I love and highly recommend snagging. 

Up next, Run Don't Walk—These 14 Cult-Loved Beauty Items Are Finally on Sale

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.