Run, Don't Walk—These 14 Cult-Loved Beauty Items Are Finally on Sale
It's not every day the internet's most talked-about beauty items are on sale. Luckily for us, however, that is the case today! Ulta has blessed us with yet another incredible opportunity to save on all our favorites. The retailer's Spring Haul Event will run through April 15, offering hefty discounts (up to 40% off) on beauty items from select brands.
If you take spring-cleaning seriously—I just purged my collection to make room for a few new seasonal staples—do not hesitate to take advantage of this sale. Everything from makeup to skincare will be discounted, including my holy-grail concealer, the mascara every editor swears by, and more. If these sound good to you or if you're interested in snatching up a few popular TikTok items, take a peek below. These items are bound to sell out, so fill up that cart fast!
I've waxed poetic about Tarte's Shape Tape Concealer before, and every editor and celebrity makeup artist raves about it. But I didn't know I needed a travel-size version of the cult-loved concealer. Thankfully, it just so happens to be on sale!
TikTok users and beauty editors alike sing the praises of this mascara. It's a drugstore classic from Maybelline, so you might as well snag it while it's a few bucks off.
Every celebrity makeup artist I know swears by Real Techniques brushes. The quality offered for the price is out of this world—I can even attest to this myself. The Everyday Essentials Set is the only kit you need in your arsenal, and it won't cost you an arm and a leg.
I'm not usually one to wear false lashes, but I decided to give these a go after seeing glowing reviews from TikTok beauty creators. They blend surprisingly well with my natural lashes—which is the main complaint I had about other falsies.
This foundation from Covergirl is another TikTok favorite that currently boasts a $7 price tag at Ulta.
Mario Badescu's Drying Lotion pretty much zaps zits overnight. Before I became a beauty editor, I bought this handy little potion as word-of-mouth reviews from co-workers and friends were just that good.
I'm not even exaggerating when I say every dermatologist I've spoken to recommends at least one product from Vichy. Most of them love this deeply hydrating hyaluronic acid serum because it repairs the skin barrier and boosts the skin's resistance to environmental stressors.
While About-Face products are always making the rounds on TikTok, the Matte Eye Paint seems to be a favorite. Don't miss it—it's only $11 for a limited time.
Bondi Sands Self Tanning Foam is currently available for less! Make haste.
I'm a big fan of Coola's sunscreens, so you'd best believe I added at least three Classic Face Sunscreens to my cart. But I'm not the only fan of this particular formula—the near-perfect five-star reviews speak for themselves. Along with offering sun protection, it's also really hydrating thanks to antioxidant-rich raspberry-seed oil, buriti oil, and meadowfoam oil. It feels great on my skin. I often bust this one out for days at the beach.
I discovered this brand on TikTok and never looked back. Matcha is one of my favorite foods (it tastes delicious), but it's equally good for your skin. This mask is packed with matcha and aloe to soothe stressed-out skin, while vitamin B3 brightens dullness.
It's hard to believe this perfectly rated Morphe palette is on sale for just $8. Snag this one while you can—I suspect it will sell out fast.
This Pacifica serum offers SPF 55 sun protection, hydration, and a boost of vitamin C. It's lightweight on the skin and designed to be mixed with moisturizer or foundation. Consider it a true staple for the upcoming season.
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Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.