The Only 15 Sneaker Brands That Fashion People Are Wearing Right Now


(Image credit: @aimeesong; @emilisindlev; @monikh)

If you were to draw a Venn diagram of the fashion crowd and the sneaker crowd, you'd see a major overlap. In the past few seasons, the two have become even more integrated than ever before thanks to a number of designer sneaker collaborations that have piqued both the interest of fashion insiders and in-the-know sneakerheads who are experts at clocking the latest drops.

With comfort being a top priority when getting dressed, a pair of cool sneakers have gone from being an afterthought to an absolute must-have among fashion people, and we're here to divulge exactly which pairs they're reaching for the most right now—15 sneaker brands, to be exact. From perennial classics like Converse and New Balance to the Salomon and Asics pairs that are becoming more popular by the day, continue on to discover the best sneaker brands and see how fashion people are styling pairs from each.



(Image credit: @aimeesong)

From their celebrity following to their perpetually-sold-out status, there's no question that the It sneakers of the moment include the Adidas Sambas and Gazelles. Fashion people adore their cool retro appeal and range of fun color options, from classic neutrals to saturated shades.

New Balance


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New Balance continues to sit at the top of our shopping lists, whether it's for one of its chunkier 990 styles or the '80s-inspired 550s. There's really a pair for everyone.



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It doesn't get any more timeless than the canvas high-tops from Converse, which seem to resonate especially well with French women and their effortless, minimal style.



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Retro sneakers are the styles of the moment, and Reebok is a mainstay for easy and affordable pairs that look just as good with a tennis skirt as they do with tailored trousers.

Onitsuka Tiger


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If you follow a certain subset of cool girls online, you've definitely seen the bright-yellow pairs from Onitsuka Tiger in your feed. The label's Mexico 66 pair is quickly rising as the next It sneakers, and we think they have the potential to become the next Sambas.



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Is it even a conversation about sneakers without a mention of Nike? From its meticulously engineered performance pairs to styles like the Air Max that basically invented "athleisure," you'll always find Nike in a fashion person's closet.



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From its retro Flow sneakers to the buzzy collab with running-sneaker brand On, Loewe has made a name for itself as the new go-to brand for luxury sneakers.



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With a huge celeb buy-in from Hailey Bieber, Bella Hadid, and many more, Salomon's hiking sneakers are the unlikely pairs we didn't see becoming so popular. 



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Asics has been surprisingly back on our radar as a fashion-person sneaker label ever since Bulgarian designer Kiko Kostadinov began his ongoing partnership with the brand. The sneakers to come out of his curation feature some of the most exciting color combinations and silhouettes we've seen in sneakers in a while.

Air Jordan


(Image credit: @LINHNILLER)

While they're hardly new—their history goes back to 1985 and, of course, their namesake Michael Jordan—these iconic high-top sneakers are definitely having a renaissance. Nike has been releasing updated Air Jordan 1s in pretty new color options like baby blue and kelly green, and fashion people have been all over them.



(Image credit: @chloepierreldn)

It seems like On's Cloud sneakers popped up out of nowhere with their distinctive Swiss-cheese soles, but if you ask anyone who owns them, you'll hear nothing but praise for their cloud-like comfort and running-ready support.



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Kate Middleton and Emily Ratajkowski—two celebs whose style arguably couldn't be more different—both love these sub-$70 white sneakers, so they must be onto something.



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On the heels of its viral collaboration with Adidas, Gucci is seeing a spike in interest in its sneakers, with in-demand pairs like the pink Gazelles that sold out in minutes.



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Prepare to hear phrases like "the comfiest sneakers I've ever put on" and "game changers" when Hoka comes up in conversation. The ultra-cushy soles on its popular Bondi and Clifton sneakers make them heavenly to wear, and the platform lends a little lift.



(Image credit: @alyssainthecity)

Sneakers don't immediately come to mind when we think about Chanel—its iconic ballet flats or slingbacks are more likely—yet the underrated pairs have found a cult following among the fashion crowd for their modern streetwear-inspired designs.

Next: 35 Outfits That Make Basic White Sneakers Look Peak 2023

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.