I'm Not Sure How I Ended Up With 30 New Items in My Cart, But I Regret Nothing

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
At the end of every day, I find myself closing what feels like a million browser tabs. Of course, some of these tabs are work-related, but the whopping majority lead to shoes, purses, dresses, and every other cute item on the internet. Most people look at my screen in awe (or horror) of just how much I manage to squeeze into one window. But I like to think of shopping as the only sport I'm good at, so I put in overtime to make sure I'm mastering my craft. Contrary to popular belief, I don't buy every single piece that I fall in love with (at least, not immediately), but I do have a habit of adding things to my cart as gentle reminders to myself.
With holiday sales coming up, a new season in full swing, and thousands of pieces on the market, I thought I'd share the 30 items that are currently keeping me up at night. Are you ready to treat yourself to makeup, jewelry, dresses, and more? Just keep scrolling.
Next Up: Nordstrom's Summer Selection Is *Chef's Kiss*—These 30 Pieces Will Sell Out Fast

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).
-
The Top 10 Things to Buy This September If You Want Cooler Outfits and More Compliments
Fall is in full swing.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One Pair
Prepare for endless compliments.
-
I Shop for a Living—These 36 Items Are Currently at the Top of My Wish List
From clothing to home goods.
-
Abercrombie Sucked Me Back Into Their Orbit With These 25 Incredibly Chic Fall 2025 Finds
So, so good.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your Buck
Stellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)
Here's to effortless outfits.
-
Don't Blame Me If They Sell Out While You Read This—35 Chic Zara Finds That Need Your Immediate Attention
These won't be around for long.
-
I'm an Experienced Fashion Editor—I Predict These 32 New Arrivals Will Sell Out by Fall
Take my word for it.