30 Items That Already Stole My Heart (and My Credit Card) This Month


(Image credit: @aniyahmorinia)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Let's be real: There's always something on the internet that I want to buy. But lately, my focus has (slightly) strayed from the typical jackets and sweaters that I've been accumulating for the past three months. Beauty and wellness purchases are dominating my browsers and bank statements with no signs of slowing down. Can you blame me? I want to kick off the new year with the best possible skincare, makeup, and home essentials, and I want that for you, too. So below, I gathered 30 products that I'll be purchasing for the first time or repurchasing in the month of January.

Makeup and Skincare


Next: 30 Birthday Gifts Anyone Would Love to Unwrap (Especially Me)

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).