I'm Never Going Back to Overcomplicated Skincare Routines Again—Here's Why

As a beauty editor, it's tempting to try every new skincare product in my email inbox, on my Instagram feed, or recommended by fellow beauty enthusiasts and experts on other major social media platforms. Much of the content here at Who What Wear centers on discovering many of these products, which absolutely deserve recognition. Unfortunately, getting my hands on so many products—whether they are classic best sellers or recent launches—can lead to major overcrowding on my vanity. As we head into the warmer months, I think it's time I do some spring cleaning and simplify my collection of skincare products and my admittedly lengthy routine.

"Skinimalism" is a movement toward using fewer products and focusing on basic skincare steps such as gently cleansing and moisturizing the skin, followed by SPF application. "It's all about getting back to basics and taking a more mindful approach to self-care," beauty industry mogul Priscila Fadul says. "The industry has always encouraged us to live in a culture of nonstop novelty, but skincare doesn't need to be complicated. Adding more steps to our routine doesn't automatically mean better skin." Rather than overcomplicating your skincare routine to combat specific skin concerns, Fadul recommends investing in effective, high-quality products. "A minimalist routine is a great way to reduce waste, minimize the use of energy, and do your part for the environment." she continues. "If you're tired of complicated skincare routines, give skinmalism a try." 



Fadul is a Latinx engineer and beauty insider who hails from a family with over 50 years of experience in the beauty space. She highlights efficiency as a top priority for her, calling it the key to marrying effectiveness and aesthetics. "After years of sifting through the noise and separating fact from fiction in the skincare industry, I realized what truly matters is quality over quantity," says Fadul. She founded the skincare brand Lendava with the goal of simplifying routines using high-quality products and ingredients. She also aims to help people have healthy skin without sacrificing the effectiveness of simplicity. So what does it take to simplify your skincare routine? For one, investing in luxurious and highly effective products can mean cutting down the number of products you use.

"The goal with Lendava is to offer skincare that is simple and pleasurable—savvy skincare with all the right priorities," the beauty mogul explains. "We're all about keeping things minimal and being objective. Our products are designed to optimize skin's function, with carefully chosen ingredients that are backed by science—no fluff, just what works!" Lendava is an example of how brands embracing the skinimalism movement also attempt to create formulas that prioritize transparency, ethical practices, and eco-friendly production.



When simplifying your skincare, Fadul recommends focusing on products that contain ingredients with proven efficiency. This includes peptides complex, hyaluronic acid, and vitamins A, B3, and C. "When it comes to your actual routine, start off with a gentle, soap-free cleanser, then apply your favorite products afterward," Fadul explains. "Always, always remember to protect your skin from the sun. It's the ultimate skincare sin to skip the SPF."

If you'd like to dive into the world of chemical exfoliations or retinol treatments, Fadul recommends limiting the use of these products to just two or three times a week. For Fadaul, less is more when it comes to keeping your skin healthy.

Keep reading to discover what products I've been using to begin my skinimalism journey.


Lendava's award-winning daily face cream is engineered for every skin type. Its formula contains vitamin C, ceramides, and hyaluronic acid to keep the skin looking and feeling balanced and healthy.

Like the Good Morning face cream, Good Night offers a highly effective formula brimming with a powerful antioxidant complex, hyaluronic acid, matrixyl 3000 peptides, and niacinamide for skin that is healthy looking and refreshed.

This everyday soap-free oil cleanser gently removes makeup without stripping the skin of its natural oils or causing irritation. It's formulated with skin-loving healthy oils and doesn't contain surfactants.

Once you've got your skincare routine down, it's time to start on the body. Lendava's firming Body Care cream is made with a powerful blend of 1% retinol, hyaluronic acid, jojoba oil, and shea butter  to revitalize and tone the skin while lessening the appearance of stretch marks and aging.




I've used this gentle seaweed-infused gel cleanser for the past two years and couldn't imagine ever using another. It removes impurities and excess oils from the skin's surface while delivering mineral-rich hydration and exfoliation.

Bring on the glow! Osea's Undaria Algae Body Oil went viral on TikTok last year thanks to its clinically proven ability to improve skin elasticity, deliver deep moisture, and leave skin appearing more toned and sculpted.

This lightweight seaweed-powered barrier moisturizer is ultra-hydrating. It uses all-natural ingredients to create a barrier against environmental pollutants. It also improves the elasticity of the skin while balancing its microbiota.

Here's another product I use daily to keep my skin moisturized and glowing year-round. The Undaria Algae Body Butter addresses signs of aging with whipped shea butter, ceramides, and the nutrient-rich Undaria seaweed the brand is known for.


When it comes to the body, Nécessaire has got you covered with its line of ultra-hydrating products. Their Body Lotion, for example, is packed with skin-loving ingredients, including vitamins C and E, facial-grade oils rich in niacinamide, and peptides to nourish and strengthen the skin.

The brand's body wash has earned a permanent spot in my shower—that's how much I love it. Infused with niacinamide, glycerin, and marula oil, it is a gel-oil hybrid that's non-stripping, non-drying, and helps to balance and moisturize the skin.

Meet a rich barrier treatment for the skin. Nécessaire's The Body Cream is formulated with five essential ceramides, niacinamide, and glycerin to heal dryness and soothe the skin while repairing its barrier. I love to use this one as a weekly barrier treatment mask.

Use this daily as a hyaluronic-acid treatment for the skin. Its unique formula is filled with five molecular weights of hyaluronic acid to keep your skin feeling beyond moisturized. The best part? It's completely hypoallergenic and noncomedogenic.