This Expensive-Looking Amazon Brand Is Every Fashion Editor's Best-Kept Secret


(Image credit: @jaceyduprie via @amazonthedrop; STYLING: The Drop Noa Trench Coat ($100))

In case you were curious, yes, fashion editors shop on Amazon. In fact, fashion editors shop on Amazon a lot. Beyond the beauty products and cute home goods, our editors are known for sourcing the best clothing, shoes, and accessories from the retailer as well, but it's all thanks to a few tricks they've got up their sleeves. One of our best-kept secrets for scoring the most expensive-looking pieces on Amazon isn't really a trick at all; it's a brand.

The Drop, one of Amazon's in-house brands is the answer to discovering the most polished-looking items, period. The Drop is known for its assortment of quality basics that are good for your wallet and your closet. Today, I am here to share with you a large handful of my personal favorite finds from The Drop, from outerwear to loungewear. Ready to shop every editor's favorite Amazon brand? Then keep scrolling. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.