The 3 Most Strategic Beauty Buys for Your Sign, According to an Astrologer

We'll be honest—as fun and exciting as it can be to embark on a beauty shopping expenditure, sometimes, it feels like a lot of freaking work. With so many products and retailers to choose from and sift through, even deciding whether or not we want to re-purchase the same serum we just ran out of (versus trying something new) feels like the decision of the decade. Anyone else? If only we could just let the stars decide… oh, wait. 

We're super into astrology over here at Who What Wear HQ, so we thought we'd streamline your beauty buying process by teaming up with our nontoxic sister skincare line, Versed. (The brand's product development director Tamerri Ater—aka AstroFashionista—just so happens to be a professional astrologer, modern mystic, and all-around beauty savant.)


(Image credit: @astrofashionista)

A skincare- and beauty-themed astrology reading is fun any time of the year, but there's something about fall (and October, in particular) that feels especially festive. ICYMI: Versed launched the skincare set of all skincare sets—meet The Big Chill ($17)—to help you transition into the cooling shift of season, so we recommend you grab yourself a kit and settle in for Ater's personalized skin and beauty prescription based on your sign. Keep scrolling! The three most astrologically strategic beauty products for every sign await just below. 

Aries: March 21–April 19


(Image credit: @ladygaga)

Symbol: The Ram

Element: Fire

Skincare reading: Aries is the first fire sign of the zodiac and is ruled by energetic Mars, so staying active and avoiding boredom at all costs is your thing. Keep that heart rate up and that skin protected with Guards Up Daily Mineral Sunscreen Broad Spectrum SPF 35 ($22). And no need to sweat the potential of back acne when you use Back-Up Plan Acne-Control Body Mist ($15).

The makeup add-on: Ilia Super Serum Skin Tint SPF 40 ($46)

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Taurus: April 20–May 20


(Image credit: @gigihadid)

Symbol: The Bull

Element: Earth

Skincare reading: Luxury and relaxation are always at the top of a Taurus’s mind, with the pleasure-seeking planet Venus as your ruler. Enjoy the ultimate pamper-yourself-night-in with the Photos, Please Brightening Tightening Mask ($10) and Keep It Supple Body Oil ($15). Pro Tip: Add to bath water or to damp skin after bathing.

The fragrance add-on: Heretic Midnight Toker Eau de Parfum ($85)

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Gemini: May 21–June 20


(Image credit: @venuswilliams)

Symbol: The Twins

Element: Air

Skincare reading: Gemini is a mutable air sign ruled by the planet of curiosity, Mercury. You thrive on change. Multiple makeup looks? No worries. Melt the day away with Day Dissolve Cleansing Balm ($18). Then, restore balance with Dew Point Moisturizing Gel-Cream ($15).

The makeup add-on: Kosas 10-Second Liquid Eyeshadow ($28)

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Cancer: June 21–July 22


(Image credit: @selenagomez)

Symbol: The Crab

Element: Water

Skincare reading: Cancer is ruled by the moon, so you’re a nurturer to many but may forget to take care of yourself from time to time. Amp up your self-care and keep your skin looking plump and hydrated with Baby Cheeks Hydrating Milk ($18) and Skin Soak Rich Moisture Cream ($18). 

The makeup add-on: Rare Beauty Always An Optimist 4-in-1 Prime & Set Mist ($24)

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Leo: July 23–August 22


(Image credit: @jlo)

Symbol: The Lion

Element: Fire

Skincare reading: Leo is ruled by none other than the center of our universe—the Sun. You’re all about that glow-up life, so keep your skin shining with Weekend Glow Daily Brightening Solution ($18) and Stroke of Brilliance Brightening Serum ($20).

The fragrance add-on: Yves Saint Laurent Black Opium Glow Eau de Toilette Spray ($87)

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Virgo: August 23–September 22


(Image credit: @beyonce)

Symbol: The Virgin

Element: Earth

Skincare reading: Meticulous Virgo is an earth sign with the detail-oriented Mercury as its ruler. You value efficiency in every area of your life. Say goodbye to pesky breakouts quickly with Game Over Acne Drying Treatment ($17) and Find Clarity Purifying Mask ($10). 

The makeup add-on: Westman Atelier Baby Cheeks Blush Stick ($50)

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Libra: September 23–October 22


(Image credit: @dojacat)

Symbol: The Scales

Element: Air

Skincare reading: Libra is the sign of partnership, and diplomacy is one of your strong suits. Discord makes you uncomfortable, especially when it comes to your skin. Keep calm and carry on with Keep the Peace Acne-Calming Cream Cleanser ($17). Then, kiss and make up with Silk Slip Tinted Lip Oil ($10). 

The fragrance add-on: Jo Malone London Amber & Lavender Cologne ($121)

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Scorpio: October 23–November 21


(Image credit: @traceeellisross)

Symbol: The Scorpion

Element: Water

Skincare reading: With Mars as your traditional ruler and Pluto as your modern ruler, nothing gets by you, Scorpio. You're a natural investigator who knows how to get down to the bottom of things—even your pores. Physically and chemically exfoliate with Day Maker Microcrystal Exfoliator ($17) and The Shortcut Overnight Facial ($20). 

The makeup add-on: Exa Jump Start Smoothing Primer ($34) 

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Sagittarius: November 22–December 21


(Image credit: @billieeilish)

Symbol: The Archer

Element: Fire

Skincare reading: Sagittarius is ruled by the planet of luck and expansion, Jupiter. You’re an adventure seeker, but patience may not be your strong suit. Don’t stress. Only minimal commitment is needed for an instant glow with Doctor’s Visit Instant Resurfacing Mask ($18). And don’t forget to pack Vacation Eyes Brightening Eye Gel ($18) for your next escapade.

The fragrance add-on: Byredo Gypsy Water Eau de Parfum ($180)

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Capricorn: December 22–January 19


(Image credit: @michelleobama)

Symbol: The Goat

Element: Earth

Skincare reading: Capricorn is an earth sign ruled by serious Saturn, so you value structure, hard work, and follow-through. Nothing says serious business like the clinically proven-to-work ingredient, retinol. Level up with Press Restart Gentle Retinol Serum ($22), and keep those fine lines in check with Zero-G Smoothing Eye Cream ($18). 

The makeup add-on: Ilia Limitless Lash Mascara ($28) 

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Aquarius: January 20–February 18


(Image credit: @jenniferaniston)

Symbol: The Water Bearer

Element: Air

Skincare reading: Aquarius is a fixed air sign with the symbol "The Water Bearer,” causing many to mistake you for a water sign. You’re constantly in your head cooking up utopian ideals. A clean slate at the start and end of your day helps keep you focused. Start with Wash It Out Gel Cleanser ($13), and follow up with Just Breathe Clarifying Serum ($20).

The fragrance add-on: Acqua di Parma Fico di Amalfi Eau de Toilette ($120)

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Pisces: February 19–March 20


(Image credit: @badgalriri)

Symbol: Two Fish

Element: Water

Skincare reading: Pisces is the only water sign in the western zodiac represented by a symbol that actually lives in the water full-time—two fish swimming in opposite directions. Moisture is a nonnegotiable for you. Stay hydrated with Hydration Station Booster With HA  ($20) and Look Alive Hydrating Plumping Mask ($10). 

The makeup add-on: Fenty Beauty Gloss Bomb Universal Lip Luminizer ($19) 

Shop it:

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.