The Most Elite Celeb Beauty Experts Just Approved These 16 Items for Your Vanity

I once described Violet Grey as "a unique, highly covetable mash-up between a Bugatti dealership and Cinderella's fairy godmother," and honestly, I still 100% stand by that sentiment. Violet Grey's sleek cloak of bottles, jars, and sprays is nothing short of magical, and the process of receiving the retailer's iconic seal of approval (aka The Violet Code) is rigorously competitive, to say the least. 


(Image credit: @tobimakeup)

Unlike other popular beauty retailers, Violet Grey has its very own cohort of Hollywood experts and editors (from celebs to makeup artists to the world's best skin savants) specifically recruited and called upon to test, review, and rank the ever-evolving beauty market. Simply put, if a product isn't practically perfect (or, honestly, totally perfect) in every way, you simply won't find it on the retailer's website. 

Each and every month, our friends over at Violet Grey keep us abreast of the new edits and launches that have most recently gained their approval, and this month, the offerings were so good we simply had to share. From skincare to haircare to a bath foam so fantastic you'll refuse to leave your tub, we're sharing the best new beauty products to launch at Violet Grey this October. Keep scrolling!



(Image credit: @shaninamshaik)



(Image credit: @shaymitchell)

Bath & Body


(Image credit: @ada_oguntodu)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.