I Just Ordered 14 New Products Thanks to This 25-Year-Old Beauty Entrepreneur


(Image credit: Taylor Frankel)

The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can't-live-without products that make their worlds go round.

When I was a kid, I loved going through all my mom's beauty products, so I can only imagine what it must have been like growing up with a parent who actually worked in the beauty industry. For Taylor Frankel, the co-founder of beauty brand Nudestix, beauty has always been a family business. "My mom is a beauty veteran, and I started modeling at the age of 16, so I was exposed to the industry and the products it had to offer at a young age," says the 25-year-old beauty guru. "Even though I loved beauty, I was always of the opinion that less was more. I could not fathom using 10 to 15 products in my routine every day. I wanted simplicity with maximum results."

Frankel saw the blank space in the industry and decided to turn it into an opportunity. She teamed up with her beauty-vet mom—who has developed products for brands like MAC and Cover FX—and younger sister Ally to launch Nudestix, a makeup collection that's as easy and fuss-free as it gets. Every item is in "crayon" form and can be used at home or just as easily on the go—aka a dream come true for Millennials and Gen Zers.


(Image credit: Taylor Frankel)

While makeup was Frankel's focus early on, she's also always had a thing for skincare. She loves a good facial and will never turn down a chemical peel. "I find them the most effective in renewing the skin for a healthier complexion," she says. (She's also a big proponent of staying hydrated!) So really it was only a matter of time before the Frankels used their makeup philosophy—simplistic, natural beauty for every skin type—to develop a skincare line, too. They collaborated with a leading dermatologist for some expertise in skin science, innovation, natural efficacy, and education, and they committed to using vegan-powered actives and eco-conscious packaging. And the packaging is good—it's sleek, fun, and definitely grabs your attention while scrolling on Instagram. It's just what you'd expect from a Gen-Z entrepreneur.

While I'm older than Frankel, I'm definitely not above turning to Gen Z for some beauty and skincare advice. (I mean, I still have to know which products the cool kids are using.) Luckily for me and you, Frankel is sharing her top beauty picks, from a dewy spray serum to self-tanning drops. Keep scrolling for her 14 must-haves.

Next: The $20 Product That's "Low-Key Botox" and 19 Other Beauty Must-Haves

Group Executive Director, Branded Content and Beauty

Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.