Target Just Released 1700 Swimsuits, Zero Airbrushed Images

Target has been one of the mass brands that has led the way as far as depicting true-to-life images in its campaigns. And its latest campaign for the swim 2018 collection continues to serve as inspiration for every body to get into a swimsuit—not just those with a particular body type. That’s because the new campaign is free of all reshaping and airbrushing.

“Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies,” Target states in its official press release. The result is simply real, diverse beach bodies in a plethora of swim styles—you know, not unlike real life.

And perhaps just as important, with 1700 silhouettes set to drop (all of which fall well under $50), we can't help but browse for a few new styles to scoop up ASAP. It's freezing in New York right now, yet buying a bikini still feels like a good move. Scroll down and see why, and peruse a few styles for yourself.