Natural Beauty

Trending Stories

These Will Be the 13 Biggest Skincare Trends of 2020
Prepare to embrace natural beauty.
A 54-Year-Old Shares 9 Beauty Products That Make Her Look 10 Years Younger
Um, we need everything.
I'm Cleaning Up My Beauty Routine—These 18 Nontoxic Products Are Actually Legit
They're worth it.
These 5 Common Moisturizer Ingredients Are Toxic—Here's What to Buy Instead
Toxic skincare is so yesterday.
Zazie Beetz Feels Beautiful Every Damn Day Thanks to These 5 Beauty Tips
It goes way beyond products.
I Switched Over to Vegan Skincare—Here Are My Thoughts
The results are in.
I've Tried Every Goop Beauty Product, But I'm Most Obsessed With These 10
Because everyone wants to know.
16 Must-Try Hair Formulas If You're Converting to a Natural Beauty Routine
The best-selling products sorted by category.
#LifeLessons: Gregg Renfrew on What It Takes to Be an Entrepreneur
Wise words from Beautycounter's CEO and founder.
The Cool No-Makeup Makeup Products Used on Men on the Oscars Red Carpet
Red carpet makeup for dudes is kind of goals.